Product Executive - Dermatology Segment

S Kant Healthcare; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

S Kant Healthcare in Mumbai seeks an experienced Brand Manager to develop and execute marketing strategies for dermatology brands, aligning with business goals. You will prepare promotional materials and ensure field deployment, while analysing market data to guide growth.

The role requires 2+ years in pharma brand management, with strong knowledge of the Derma segment, stakeholder management and excellent communication skills for cross-functional collaboration.

Qualifications

• MBA/PG in Marketing preferred for Brand Management roles.
• 2+ years of experience in Brand Management / Product Management in Pharma.
• Derma brand or pharma sales experience is advantageous.

Responsibilities

• Develop and execute marketing strategies and brand plans for assigned products in line with business objectives.
• Prepare cycle plans, promotional inputs, visuals, literature and ensure field implementation.
• Analyze sales data, market research and competitor activities to assess brand performance.
• Conduct competitor analysis and identify growth opportunities.
• Train field staff on products, disease areas and promotional materials.
• Provide periodic refresher training and guidance on profiling and segmentation.
• Support field team with product communication and addressing queries.
• Develop relationships with KOLs and support brand initiatives.
• Collaborate with Sales and cross-functional teams to execute brand strategies.

Skills

Brand management

Pharma marketing

Derma segment

Stakeholder management

Communication skills

Market analysis

Presentation skills

Field execution

Education

MBA/PG in Marketing

Graduate in any discipline

Job description

Role & responsibilities

• Develop and execute marketing strategies and brand plans for assigned products/brands in alignment with business objectives.
• Prepare cycle plans, promotional inputs, visual aids, literatures and other marketing communication materials and ensure effective implementation through the field team.
• Analyse internal sales data, ORG, C-MARC/SMSRC and primary market research to assess brand performance, market trends and competitor activities.
• Conduct competitor analysis and identify opportunities for brand growth and market expansion.
• Develop product and disease knowledge modules and train new field staff on products, disease areas and effective use of promotional materials.
• Conduct periodic refresher training for the field team and provide guidance on customer identification, profiling and segmentation.
• Support the field team with product communication, doctor objections, product-related queries and competitor claims.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) and support relevant brand initiatives.
• Work closely with Sales and other cross‑functional teams to ensure effective execution of brand strategies and achievement of business objectives.

Preferred candidate profile

• Graduate in any discipline; preference will be given to candidates with MBA/PG in Marketing, followed by relevant postgraduate qualifications.
• 2+ years of experience in Brand Management / Product Management within the Pharmaceutical industry.
• Strong knowledge or prior experience in the Derma segment is preferred and will be given significant consideration.
• Candidates with Derma Brand Management experience will be preferred.
• Candidates having a combination of Pharma Brand Management and Pharma Sales experience, particularly in the Derma segment, will have an added advantage.
• Strong understanding of pharma marketing, brand planning, promotional strategies, market analysis and competitor intelligence.
• Good communication, presentation, analytical and stakeholder-management skills.
• Ability to work closely with field sales teams and translate brand strategies into effective field execution.