Mrketing Manager

Brand Nourish; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Brand Nourish in Chennai is seeking a Brand Manager to lead annual brand planning and strategy development, ensuring strong brand recall and market share growth. The role drives advertising campaigns, media ROI, and close coordination with trade marketing and sales to implement marketing initiatives.

You will collaborate with NPD teams to identify new product segments and launches. The position requires overseeing ATL/BTL and digital communications, managing budgets, and helping shape future

Responsibilities

• Annual brand planning & strategy development
• Budgeting & budgetary control
• Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
• Designing & implementing advertising campaigns & promotional activities
• Effective media evaluation & planning to attain maximum ROI
• Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.
• Co-manage brand's top line along-with the GM-Marketing
• Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
• Build future growth segment by identifying new product segments and new target groups
• Work closely with the NPD teams to drive new product launches

Job description

Roles and Responsibilities:

• Annual brand planning & strategy development
• Budgeting & budgetary control
• Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
• Designing & implementing advertising campaigns & promotional activities
• Effective media evaluation & planning to attain maximum ROI
• Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.
• Co-manage brand's top line along-with the GM-Marketing
• Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
• Build future growth segment by identifying new product segments and new target groups
• Work closely with the NPD teams to drive new product launches