Brand Manager

Rama Medicare; Dadri; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Rama Hospital invites an experienced Brand Manager to lead our brand-building efforts across education, healthcare, and technology domains. The role focuses on transforming Rama Hospital into a premium, well-recognized name with strong omnichannel presence.

You will oversee branding guidelines, campaign planning, and cross-functional collaboration with marketing, design, and content teams to drive awareness and engagement. A robust portfolio and leadership skills are essential.

Qualifications

• 4-8 years of experience in Brand Management (Education / EdTech / Lifestyle / D2C brand preferred).
• MBA in Marketing preferred.
• Strong portfolio of brands built.
• Hands-on knowledge of Branding, Social Media Marketing, Content Strategy, Campaign Planning, Canva / Adobe basics.
• Excellent communication, leadership & presentation skills.

Responsibilities

• Develop brand strategy, positioning, voice & visual identity.
• Create & enforce brand guidelines.
• Do competitor & market research.
• Plan & execute 360 campaigns (Online + Offline).
• Maintain consistent branding on social channels and website.
• Lead agency, designers, editors, content team.
• Handle marketing calendar & budget.
• Approve website content, brochures, videos, PPTs.
• Manage PR, Influencer collabs, Events.
• Work with management on new launches.
• Track brand awareness, reach, engagement.
• Share performance reports, support lead gen through branding.
• Build websites from scratch (WordPress / Webflow).
• Create landing pages, manage UI/UX, SEO, hosting, domain; knowledge of Elementor, HTML/CSS.

Skills

Brand Management

Branding

Social Media Marketing

Content Strategy

Campaign Planning

Canva

Adobe basics

Education

MBA in Marketing

Tools

WordPress

Webflow

HTML/CSS

Elementor

SEO

Job description

Company: Rama Hospital

Position: Brand Manager - Marketing

41 Years of Legacy | Unified in Education, Healthcare & Technology | Rama Hospital Quality Patient Care & Trusted Medical Expertise | Kanpur | Hapur | Baghpat | Mathura | Delhi-NCR

Role Overview

We are looking for an experienced Brand Manager to lead our overall brand building. The person will be responsible for transforming the brand into a premium, well-recognized name in the industry.

Key Responsibility Areas (KRAs)

• Develop brand strategy, positioning, voice & visual identity
• Create & enforce brand guidelines
• Do competitor & market research
• Plan & execute 360 campaigns (Online + Offline)
• Maintain consistent branding on Instagram, LinkedIn, YouTube, Website, Ads
• Lead agency, designers, editors, content team
• Handle marketing calendar & budget
• Approve website content, brochures, videos, PPTs
• Manage PR, Influencer collabs, Events, Photoshoots
• Work with management on new launches
• Track brand awareness, reach, engagement
• Share performance reports, Support lead gen team through branding
• Building websites from scratch (WordPress / Webflow)
• Creating landing pages, Managing UI/UX, SEO, Hosting, Domain, Knowledge of Elementor, HTML/CSS

Candidate Profile

• 4-8 years of experience in Brand Management (Education / EdTech / Lifestyle / D2C brand preferred)
• MBA in Marketing preferred
• Strong portfolio of brands built
• Hands-on knowledge of Branding, Social Media Marketing, Content Strategy, Campaign Planning, Canva / Adobe basics
• Excellent communication, leadership & presentation skills