Brand Manager

Marico; Mumbai; On-site; INR 1,100,000 - 1,600,000; Full time

Job summary

Marico in Mumbai seeks a Brand Manager to lead brand building, equity, trials and loyalty for assigned brands, and to develop an extension pipeline to maximize brand potential.

The role also includes driving growth, profitability, marketing programs, and consumer insights to shape brand strategy and innovation, with oversight of ATL/BTL media planning and digital communications. Collaboration with sales is essential.

Qualifications

• Post-Graduation in Management from a premier institute.
• 4–5 years of experience in FMCG.
• Minimum 2 years of Brand Management experience.

Responsibilities

• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
• Development & execution of future extension pipeline
• Responsible for growth and profitability of the Brand
• Develop Marketing programs to drive brand to max potential
• Consumer Insighting for brand strategy & innovation
• Media planning & execution of ATL & BTL for the brand
• Lead communication development on the brand including digital content and platform marketing
• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

Skills

Brand management

FMCG experience

Education

Post-Graduation in Management (premier institute)

Job description

Role & responsibilities

• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
• Development & execution of future extension pipeline
• Responsible for growth and profitability of the Brand
• Develop Marketing programs to drive brand to max potential
• Consumer Insighting for brand strategy & innovation
• Media planning & execution of ATL & BTL for the brand
• Lead communication development on the brand including digital content and platform marketing
• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

Preferred candidate profile

• Post-Graduation in Management (from a Premier institute)
• Experience of 4 to 5 years in FMCG
• Minimum 2 years of Brand Management Experience