Brand Manager

Emami Ltd; Kolkata District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Emami Ltd in Kolkata is seeking a Brand Manager / ABM to shape brand strategy, drive impactful campaigns, and deliver measurable business results.

You will support development and execution of marketing and branding strategies to enhance market share, visibility, and consumer reach while coordinating with sales and external agencies for cohesive campaigns and launches.

Qualifications

• 2–6 years of experience in Marketing, preferably in the FMCG sector.
• Exposure to branding, media, promotions, and sales coordination.

Responsibilities

• Develop and implement marketing and branding strategies to grow market share and brand visibility.
• Execute brand advertising concepts, packaging initiatives, and consumer promotions.
• Plan and coordinate ATL activities (TV, Print, Digital) and BTL activities (on-ground, trade, POS).
• Collaborate with Sales to monitor trade promotions and marketing initiatives across channels.
• Coordinate with media and advertising agencies to support campaigns and ensure timely delivery.
• Work with R&D on product conceptualization, positioning, testing, and launch readiness.
• Support brand extension initiatives and growth programs for existing and new markets.
• Monitor brand-related expenditures against budgets and assist in cost management.

Skills

Marketing

Brand management

Media planning

Trade coordination

Job description

Opportunity to work as Brand Manager / ABM

We’re looking for a Brand / Marketing Professional to join our team and play a key role in shaping brand strategy, driving impactful campaigns, and delivering measurable business results.

What you’ll do:

• Marketing & Brand Strategy Execution:

  Support the development and implementation of marketing and branding strategies aimed at improving market share, brand visibility, and consumer reach.

  Assist in executing brand advertising concepts, packaging initiatives, and consumer promotions, ensuring consistency with the brand’s positioning and identity.

  Support planning and execution of ATL (TV, Print, Digital) and BTL (on-ground, trade, POS) activities to effectively deliver the brand’s value proposition.

  Coordinate with the Sales team to implement and monitor trade promotions, schemes, and marketing initiatives across various levels of the trade.

  Liaise with media agencies, advertising agencies, and research partners to support execution of brand campaigns and ensure timely delivery.

  Work closely with R&D on product conceptualization, positioning, and new product development, including support on testing and launch readiness.

• Brand Extensions & Growth Initiatives:

  Assist in planning and executing brand extension initiatives and growth programs for existing and new markets.

  Track brand-related expenditures against approved budgets and support efficient cost management.

What we’re looking for:

• 2–6 years of experience in Marketing, preferably within the FMCG sector
• Exposure to branding, media, promotions, and sales coordination

• High-visibility role with real ownership
• Opportunity to work on brands at a meaningful growth stage

Location

Location - Kolkata