Associate Brand Manager

Michael Page; Bengaluru Urban; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Collaborative environment

Exposure to consumer insights

Career development opportunities

Job summary

Michael Page in Bengaluru is seeking a brand-focused marketer to support the development and execution of annual brand plans and marketing initiatives. You will analyze consumer, category, and competitive data to identify growth opportunities, conduct consumer research, and translate findings into actionable recommendations for campaigns and launches.

Collaboration with sales, digital teams, and agencies is essential.

Qualifications

• Background in marketing or branding with a focus on consumer insights.
• 1–2 years of experience from premier institutes.
• Strong ability to translate data into actionable marketing ideas.

Responsibilities

• Support the development and execution of annual brand plans and marketing initiatives.
• Analyze consumer, category, and competitive data to identify growth opportunities.
• Conduct consumer research and translate findings into actionable recommendations.
• Drive product launches, innovation projects, and go-to-market plans.
• Monitor brand health metrics, campaign effectiveness, and ROI.
• Collaborate with sales, category, digital, and agency partners to execute campaigns.
• Track market trends and consumer behavior to inform decisions.
• Manage campaign planning across digital, social, BTL, and retail channels.

Skills

Branding

Marketing

Data analysis

Campaign planning

Cross-functional collaboration

Education

Bachelor's in Marketing/Business

Tools

Excel

Job description

• Opportunity to work on brand strategy and consumer insights, and campaigns
• Exposure to cross-functional collaboration and brand-building initiatives

About Our Client

Our client is a leading player in the consumer foods and beverages space, known for building innovative, consumer-centric brands with a strong presence across channels

Job Description

• Support the development and execution of annual brand plans and marketing initiatives.
• Analyze consumer, category, and competitive data to identify growth opportunities and business insights.
• Conduct consumer research and translate findings into actionable marketing recommendations.
• Drive product launches, innovation projects, and go-to-market plans.
• Monitor brand health metrics, campaign effectiveness, and ROI.
• Collaborate with sales, category, digital, and agency partners to execute integrated marketing campaigns.
• Track market trends, consumer behavior, and competitive activity to inform business decisions.
• Manage campaign planning across digital, social, BTL, and retail channels.

The Successful Applicant

We're looking for someone who has:

• Experience of 1-2 years from premier institutes
• A background in marketing, branding, or a related field.
• Confidence using data to make marketing decisions.
• Strong communication and team collaboration skills.
• An eye for detail and creativity in brand-building.

What's on Offer

• Opportunities to work on exciting brand initiatives
• Chances to contribute to impactful marketing campaigns.
• Collaborative and supportive work environment.