Brand Manager

Wow Momo Foods; Kolkata District; On-site; INR 1,400,000 - 2,100,000; Full time

Job summary

Wow Momo Foods seeks a senior Brand Marketing lead to own brand positioning and tone of voice for WOW Chicken and WOW China across national consumer touchpoints. The role drives consumer insights, annual planning, and cross-channel campaigns with close collaboration with product, supply chain, and operations.

You will manage agency briefs, localize campaigns for regional markets, align outlet visuals, and track performance, ROI, and brand health while overseeing the marketing budget and

Responsibilities

• Brand Stewardship: Own the WOW Chicken and WOW China brand positioning, tone of voice, and visual identity across all consumer touchpoints, ensuring consistency nationally.
• Consumer Insight: Translate consumer research, category trends, and competitive intelligence into actionable brand and communication strategy.
• Annual Brand Planning: Build and own the annual brand calendar, marketing budget, and campaign roadmap in line with business growth targets.
• 360 Campaigns: Plan and execute integrated campaigns across TV/OTT, digital, social, outdoor, and in-store media, from brief to post-campaign analysis.
• Creative & Agency Management: Brief and manage creative, media, and PR agencies to deliver high-quality, on-brand output within timelines and budget.
• New Product / Menu Launches: Lead go-to-market planning for new product and menu launches, coordinating with Product, Supply Chain, and Operations.
• Outlet & VM Alignment: Partner with Regional Marketing and Visual Merchandising teams to ensure brand consistency across outlet branding, launches, and store experience.
• Trade & Partnership Marketing: Identify co-marketing, aggregator, and brand partnership opportunities to expand reach without diluting brand equity.
• Regional Activation: Localize national campaigns for regional markets and support new city / outlet launch marketing plans.
• Performance Tracking: Monitor brand health, campaign performance, and marketing ROI, using data to continuously refine strategy.
• Budget Management: Own the brand's marketing P&L, ensuring efficient spend allocation across media, activation, and production.
• Cross-Functional Reporting: Present brand performance and campaign outcomes to senior leadership on a regular cadence.

Job description

1. Brand Strategy & Positioning

• Brand Stewardship: Own the WOW Chicken and WOW China brand positioning, tone of voice, and visual identity across all consumer touchpoints, ensuring consistency nationally.
• Consumer Insight: Translate consumer research, category trends, and competitive intelligence into actionable brand and communication strategy.
• Annual Brand Planning: Build and own the annual brand calendar, marketing budget, and campaign roadmap in line with business growth targets.

2. Campaign & Content Management

• 360 Campaigns: Plan and execute integrated campaigns across TV/OTT, digital, social, outdoor, and in-store media, from brief to post-campaign analysis.
• Creative & Agency Management: Brief and manage creative, media, and PR agencies to deliver high-quality, on-brand output within timelines and budget.
• New Product / Menu Launches: Lead go-to-market planning for new product and menu launches, coordinating with Product, Supply Chain, and Operations.

3. Trade, Regional & Retail Marketing

• Outlet & VM Alignment: Partner with Regional Marketing and Visual Merchandising teams to ensure brand consistency across outlet branding, launches, and store experience.
• Trade & Partnership Marketing: Identify co-marketing, aggregator, and brand partnership opportunities to expand reach without diluting brand equity.
• Regional Activation: Localize national campaigns for regional markets and support new city / outlet launch marketing plans.

4. Analytics & Budget Ownership

• Performance Tracking: Monitor brand health, campaign performance, and marketing ROI, using data to continuously refine strategy.
• Budget Management: Own the brand's marketing P&L, ensuring efficient spend allocation across media, activation, and production.
• Cross-Functional Reporting: Present brand performance and campaign outcomes to senior leadership on a regular cadence.