BRAND AND CREATIVE MANAGER

Keka Technologies Private Limited; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Keka Technologies Private Limited in Hyderabad seeks a visionary Head of Branding to drive a cohesive brand strategy across all channels. Lead Creative, Graphic Design, Photography, Videography, and Content teams, ensuring final approval on all assets before publication.

Plan branding for campaigns, events, and promotions while upholding strict brand guidelines to deliver consistent customer experiences. The role emphasizes collaboration with Website, SEO, Digital Marketing, Sales, and

Qualifications

Responsibilities

• Develop and execute the company's overall brand strategy across all channels.
• Lead Creative, Graphic Design, Photography, Videography, and Content teams with final approval authority for all creative assets before publication.
• Plan branding for marketing campaigns, office branding, branch launches, corporate events, exhibitions, seminars, webinars, podcasts, and promotional materials.
• Maintain brand guidelines and ensure consistency in visual identity, messaging, design standards, and customer experience across all platforms.
• Collaborate with Website, SEO, Digital Marketing, Sales, Marketing, and Operations teams to enhance brand visibility, customer engagement, and lead generation.
• Manage end-to-end creative projects, ensuring timely delivery, exceptional quality, and alignment with business goals and campaign objectives.
• Oversee all design, photography, videography, multimedia production, and content development activities to maintain high creative standards.
• Conduct market research, competitor analysis, customer insight studies, and adopt emerging branding trends and AI-powered creative tools to strengthen market positioning.
• Manage branding agencies, creative vendors, printers, production partners, freelancers, and external stakeholders while ensuring quality, cost efficiency, and timely execution.
• Plan, monitor, and optimize branding budgets, vendor contracts, and creative resources to maximize return on investment.
• Monitor campaign performance, website branding, social media branding, and overall creative effectiveness using analytics and recommend continuous improvements.
• Mentor, train, and evaluate the creative team through regular performance reviews, coaching, and innovation initiatives to enhance productivity and creativity.
• Ensure effective cross-functional coordination with leadership and business units to support strategic branding, product launches, and business growth initiatives.
• Drive continuous innovation by implementing creative best practices, modern branding techniques, automation, and AI-enabled design solutions to improve efficiency and brand impact.

Job description

Overview

• Develop and execute the company's overall brand strategy to ensure a consistent, impactful, and recognizable brand identity across all branches, marketing channels, and customer touchpoints.
• Lead the Creative, Graphic Design, Photography, Videography, and Content teams, with final approval authority for all creative assets before publication.
• Plan and execute branding for marketing campaigns, office branding, branch launches, corporate events, exhibitions, seminars, webinars, podcasts, and promotional materials.
• Maintain and enforce brand guidelines, ensuring consistency in visual identity, messaging, design standards, and customer experience across all platforms.
• Collaborate with the Website, SEO, Digital Marketing, Sales, Marketing, and Operations teams to enhance brand visibility, customer engagement, and lead generation.
• Manage end-to-end creative projects, ensuring timely delivery, exceptional quality, and alignment with business goals and campaign objectives.
• Oversee all design, photography, videography, multimedia production, and content development activities to maintain high creative standards.
• Conduct market research, competitor analysis, customer insight studies, and adopt emerging branding trends and AI-powered creative tools to strengthen market positioning.
• Manage branding agencies, creative vendors, printers, production partners, freelancers, and external stakeholders while ensuring quality, cost efficiency, and timely execution.
• Plan, monitor, and optimize branding budgets, vendor contracts, and creative resources to maximize return on investment.
• Monitor campaign performance, website branding, social media branding, and overall creative effectiveness using analytics and recommend continuous improvements.
• Mentor, train, and evaluate the creative team through regular performance reviews, coaching, and innovation initiatives to enhance productivity and creativity.
• Ensure effective cross-functional coordination with leadership and business units to support strategic branding, product launches, and business growth initiatives.
• Drive continuous innovation by implementing creative best practices, modern branding techniques, automation, and AI-enabled design solutions to improve efficiency and brand impact.

Key Performance Indicators (KPIs)

• Brand consistency across all channels.
• Timely delivery of creative projects.
• Campaign execution within deadlines.
• Brand engagement and visibility.
• Creative quality standards.
• Budget adherence.
• Website and social media branding compliance.
• Team productivity and project completion rate.