Brand Manager

Damyaa Pj Foods; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Damyaa (PJ) Foods Pvt. Ltd. in India seeks an experienced Brand Manager to drive marketing planning, branding and social media across its 9AM, Pure and Chat & CreamOoZ brands. The role emphasizes creative execution and cross-functional coordination with management, sales and external partners.

The Brand Manager will lead planning, campaigns, packaging coordination and agency management, ensuring brand consistency and timely delivery across digital and retail channels.

Qualifications

• Minimum 5 years of brand management experience in FMCG.
• Strong communication and project management skills.
• Creative and execution-focused mindset with cross-functional collaboration.

Responsibilities

• Brand planning and marketing execution aligned with budgets.
• Social media management across platforms and content calendars.
• Develop clear creative briefs and manage assets for campaigns.
• Coordinate packaging artwork development and product launches.
• Manage agencies, vendors and production timelines.
• Support trade marketing, events and promotional materials.
• Monitor campaign performance and report results.
• Coordinate with management, Sales, Quality, Production and Finance.

Skills

Brand management

Marketing planning

Social media management

Creative development

Job description

JOB DESCRIPTION BRAND MANAGER,

MARKETING Company: Damyaa (PJ) Foods Pvt. Ltd. Brands: 9AM, Pure, Chat & CreamOoZ Experience: Minimum 5 years Employment Type: Full-time Compensation: Based on experience and suitability About the Company Damyaa (PJ) Foods Pvt. Ltd. is an FMCG food and beverage company with a diverse portfolio of sauces, ketchup, pickles, jams, spices, seasonings, premixes and other food products. We are seeking a creative, organised and execution-focused Brand Manager to strengthen our brands and manage marketing activities across digital, retail and trade channels. Role Overview The Brand Manager will be responsible for marketing planning, branding, social media management, creative development and agency and vendor coordination. The role requires both strategic thinking and hands‑on execution, with close coordination with management, sales, product development and external partners.

Role Overview

The Brand Manager will be responsible for marketing planning, branding, social media management, creative development and agency and vendor coordination. The role requires both strategic thinking and hands‑on execution, with close coordination with management, sales, product development and external partners.

Key Responsibilities

1. Brand Planning & Marketing Execution

• Prepare and execute monthly, quarterly and annual marketing plans aligned with business priorities and approved budgets.
• Strengthen brand positioning, product communication and consistency across consumer touchpoints.
• Plan campaigns for seasonal opportunities, festivals, product launches and priority categories.
• Coordinate campaign execution from briefing and approvals through production, launch and performance review.
• Identify opportunities to improve brand awareness, product trials, customer engagement and sales support.

2. Social Media & Digital Marketing

• Manage the companys social media presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Prepare content calendars covering product communication, recipes, campaigns, reels and brand stories.
• Coordinate content creation, scheduling, publishing and timely responses to comments and queries.
• Work with agencies on paid campaigns, influencer collaborations and digital promotions.
• Monitor reach, engagement, traffic, leads and campaign results, and recommend improvements.
• Keep website content, product information and digital brand assets updated in coordination with relevant teams.

3. Creative Development & Content Management

• Develop clear creative briefs for designers, agencies, photographers and content creators.
• Coordinate the development of social media creatives, advertisements, videos, brochures, catalogues, presentations, banners and other marketing materials.
• Review creative work for brand consistency, product accuracy, language, visual quality and suitability for the intended channel.
• Coordinate product photography, food styling, video shoots and product mockups.
• Maintain an organised repository of approved artwork, photographs, videos, logos and editable files.
• Ensure required approvals are obtained before publishing, printing or production.

4. Packaging & Product Launch Support

• Coordinate packaging artwork development and revisions with design, production and relevant internal teams.
• Ensure consistent branding across labels, cartons and other packaging materials.
• Coordinate verification of product information and mandatory declarations with Quality and other responsible departments before artwork approval.
• Support new product launches through communication plans, launch creatives, sales materials and digital listings.
• Track artwork versions, approvals and delivery timelines.

5. Agency, Vendor & Production Management

• Manage day-to-day coordination with marketing agencies, designers, printers, photographers, influencers, fabricators and other vendors.
• Obtain and compare quotations, negotiate commercials and define clear deliverables and timelines.
• Track assignments, provide consolidated feedback and ensure timely completion.
• Check samples, proofs and final outputs for quality and adherence to approved specifications.
• Coordinate purchase requirements, invoices and payment processing with the concerned departments.
• Ensure company ownership and proper handover of approved creative assets and source files, as applicable to agreed terms.

6. Trade Marketing, Sales Support & Events

• Work with the sales team to understand market requirements and develop suitable promotional materials.
• Coordinate POSM, standees, dealer boards, retail branding, product displays and trade communication.
• Support distributor meets, exhibitions, buyer-seller meetings, sampling activities and other promotional events.
• Prepare product presentations, company profiles and sales support materials for domestic and export opportunities.
• Track deployment and use of marketing materials and collect feedback from field teams.

7. Market Research & Performance Reporting

• Monitor competitor products, packaging, pricing, promotions and digital activity.
• Gather customer, retailer, distributor and sales team feedback to support marketing decisions.
• Maintain campaign trackers, marketing expense records and vendor delivery schedules.
• Prepare regular reports on campaign performance, budget utilisation, completed activities and pending priorities.
• Recommend practical improvements based on results and market insights.

8. Basic Management & Coordination Responsibilities

• Maintain a clear work calendar with priorities, deadlines, approval requirements and responsible stakeholders.
• Coordinate effectively with management, Sales, Quality, Production, Purchase and Finance.
• Manage multiple assignments while maintaining accuracy and timely delivery.
• Flag delays, budget deviations and execution challenges early, along with proposed solutions.
• Maintain confidentiality of product launches, commercial information and company assets