Deputy General Manager Marketing

Unicorn Petroleum Industries; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Unicorn Petroleum Industries in Mumbai seeks an experienced sales and business development professional to drive revenue across product segments and regions. The role requires identifying opportunities, acquiring new customers, and managing end-to-end sales processes from enquiry to order.

You will develop marketing collateral, oversee digital presence, and prepare commercial proposals and pricing. Collaboration with product, production, quality and logistics teams is essential for timely

Qualifications

• Experience in B2B sales or business development in chemical/petroleum products.
• Strong communication and negotiation skills with customers across segments.
• Ability to prepare commercial proposals, quotations and pricing.
• Proven track record in achieving sales targets and managing end-to-end sales processes.

Responsibilities

• Identify opportunities across product segments and geographies.
• Map revenue by product and region; discuss annual business plans with management.
• Drive new customer acquisition and manage sales funnel to order.
• Develop and implement marketing collaterals and digital presence; manage budgets.
• Coordinate with product, production, quality, logistics to ensure order execution.

Skills

Business Development

Marketing

Sales

CRM

Pricing

Exhibitions/Trade Shows

Customer Relationship Management

Tools

CRM Software

IndiaMART/TradeIndia/Justdial

Job description

Role & responsibilities

Managing Business Development

• Opportunity identification and selling across all product segments and geographical territory
• Map the total revenue product wise, region wise
• Analyze the current market demand and potential products to offer
• New customer acquisition across all product categories
• Prepare and discuss the annual business plan with management

Marketing Management

• Attend Exhibitions, seminars
• Develop and implement latest Marketing collaterals Brochures, Digital presence
• Prepare Marketing Budgets
• Carry out marketing activities based on approved budgets

Sales Process management

• Identify potential customers and market segments for the companys product portfolio (e.g., petroleum jelly, mineral oils, waxes).
• Establish and review Enquiry generation to Order Confirmation process
• Generate leads, convert enquiries into orders and achieve sales targets.
• Documentation timeliness adherence
• Sales funnel management
• Review the accomplishment of the set target periodically
• Maintain list of high/medium/ low potential clients

Monitor various intra departmental support required within the team to meet

• client commitments
• Analyze the sales documentation upon submission.
• Prepare and present commercial proposals, quotations and pricing to prospective customers.
• Support order management & coordinate with internal teams for delivery schedules.

Brand & Product Promotion

• Support campaigns to improve brand recognition within key industrial segments.
• Work with cross-functional teams (product, production, quality, logistics) to ensure marketing strategies are effectively implemented.
• Maintain up-to-date product knowledge and technical information to support customer engagements.

Customer Requirement Mapping

• Capture customer requirements
• Provide necessary feedbacks wherever required
• Monitor product development based on customer feedback
• Take sample approval from the customers

Pricing

• Ensuring Customer segment wise profitability
• Ensuring Product Group wise margins profitability
• Review the pricing of the products annually or as per business plan with management

Customer Relationship Management

• Manage and review periodically key customer orders
• Visit clients to maintain the relationship
• Assist in managing customer queries wherever required
• Handling customer complaints and ensuring satisfactory closure
• Build and maintain strong relationships with existing and new clients.

Understand customer requirements and provide customized product/service

• solutions.
• Handle client communications, feedback, complaints, and service issues with a customer-centric approach.
• Participate in customer visits, trade shows, exhibitions, and industry events to engage stakeholders and enhance visibility.

Collections

• Monitor and review outstanding collections from customers with the team
• Handle critical collections outstanding upon escalation

Machine Up-keep

• Monitoring and ensuring property of company
• Ensuring device cleanliness and timely software updation
• Timely backup of devices
• Using CRM software.

Sales Enquiry Handling (India MART & Online Portals)

• Handle domestic sales enquiries generated through IndiaMART, TradeIndia, Justdial, and other B2B portals.
• Respond promptly to customer enquiries with product details, specifications, pricing, MOQ, and delivery timelines.
• Qualify enquiries, understand customer requirements, and convert leads into confirmed orders.
• Regularly update and manage IndiaMART catalogue, product listings, and company profile.
• Coordinate with production, quality, and logistics teams to ensure smooth order execution.
• Maintain proper records of enquiries, follow-ups, negotiations, and closures.
• Analyze enquiry data to identify high-potential customers, market trends, and demand patterns.
• Ensure timely follow-ups to maximize lead conversion ratio and sales targets.

Reporting & Documentation

• Prepare sales/marketing reports (MRM), forecasts and market intelligence summaries for management review. (Every Month)
• Maintain accurate records of customer contacts, sales pipelines, quotations, and contracts.
• Report submission as per management requirement.
• Sending daily report on CRM and google Sheet.