Category Head

Bajaj Electricals Ltd; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Bajaj Electricals Ltd in Mumbai seeks a senior marketing leader to steer category brand strategy and execution, aligning with the business vision to drive growth, brand equity, and profitability through product strategy, innovation roadmaps, and cross-functional collaboration.

The role oversees GTM planning, pricing, and channel strategy to optimize margins; partners with Sales, SCM, R&D, Service and Finance for end-to-end market delivery and unified execution.

Qualifications

• 15-18 years of experience in marketing across industries.
• Knowledge in product management, business development, product strategy formation, and brand management.

Responsibilities

• Lead category and brand leadership, aligning strategy with long-term growth and profitability.
• Define brand architecture, pricing, and positioning to strengthen market competitiveness.
• Oversee annual marketing and product budgets with ROI governance and compliance.
• Oversee GTM plans, campaigns across ATL/BTL and digital platforms; translate strategy into activation plans.
• Collaborate with Sales, SCM, R&D, Service and Finance for end-to-end market delivery.
• Design product and channel mix and pricing strategy to optimize margins.
• Drive portfolio benchmarking and competitive analysis to sustain leadership.
• Coach and mentor the team to build future-ready marketing and analytical capabilities.

Skills

Brand management

Product management

Business development

Marketing strategy

Cross-functional collaboration

Job description

To lead the category’s brand and marketing strategy in alignment with the overall business vision — driving category growth, brand equity, and profitability. The role builds unified market presence and delivers revenue, margin, and share gains through effective product strategy, innovation roadmap, and cross-functional collaboration. It provides strategic direction across product, pricing, and communication while enabling executional excellence and future-ready team capabilities.

KEY RESPONSIBILITIES

Category & Brand Leadership

• Lead brand and marketing strategy aligned with business vision and long-term growth objectives.
• Define brand architecture, innovation roadmap, pricing, and positioning to strengthen market competitiveness.
• Build and manage annual marketing and product budgets, ensuring ROI, governance, and compliance.

Strategic Planning & GTM Execution

• Oversee go-to-market (GTM) plans, campaign strategy, and marketing calendar across ATL, BTL, and digital platforms.
• Translate category and business strategy into actionable activation plans that drive consumer engagement and sales.
• Align closely with Sales, SCM, R&D, Service, and Finance teams for end-to-end execution and seamless market delivery.
• Design and manage the product mix, channel mix, and pricing strategy to optimize gross margins and category performance.
• Review performance against key financial and business metrics; identify interventions to achieve revenue and margin targets.
• Drive portfolio benchmarking and competitive analysis to sustain leadership in differentiated products.

Cross-Functional Collaboration & Capability Building

• Collaborate with R&D for new product development, product upgrades, and technical enhancements.
• Partner with Quality and Service to improve product experience and consumer satisfaction.
• Coach and mentor the team to build future-ready marketing and analytical capabilities.

Marketing Execution & Agency Management

• Supervise creative, media, PR, and digital agencies for integrated communication development and execution.
• Ensure brand consistency across campaigns and consumer touchpoints to strengthen equity and recall.

Work Experience:

• 15-18 years of experience across industries in marketing
• Must have Knowledge in Product management and business development, Product strategy formation and Brand management