Brand Manager

Xanadu; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Benefits offered by this job

New challenge

Brand scale exposure

High impact

Accelerated growth

Performance-based pay

Job summary

Xanadu Group in Bengaluru seeks marketing professionals with a flair for product development to craft compelling brand positioning for real estate projects. You will work with creative agencies, coordinate with sales, and drive ATL/BTL campaigns and in-house digital efforts.

The role demands a bias for high quality delivery, the ability to manage multiple stakeholders, and hands-on New Product Development for projects worth several hundred crores, with opportunities for accelerated growth and

Qualifications

• Experience in brand marketing for real estate and property development.
• Ability to develop differentiating brand positioning resonating with consumers.
• Experience coordinating with creative agencies and sales teams.

Responsibilities

• Plan and execute ATL/BTL campaigns across media channels.
• Collaborate with sales to channelize go-to-market strategies.
• Lead New Product Development for large project portfolios.

Skills

Brand strategy

Brand communication

Go-to-market strategy

Stakeholder management

New product development

Job description

Xanadu Group is India's foremost institutional growth expert to the realty sector and is currently the fastest growing non-developer organization in the sector. Xanadu is the comprehensive institutional sales & marketing solution for real estate companies that focuses on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers. We help developers focus on what they do best i.e., build best in class commercial and residential spaces, by lending our support and expertise with a dedicated team of marketing and sales strategists for each project, capable of creating a differentiated brand identity for the developer and the project at hand, rooted in scientific research and data, proven sales track record, and objective led market communication and distribution efforts. We help scale distribution and sales, by providing unmatched demand generation and market penetration

Department: Brand Marketing

Role Summary:

The role is for marketing professionals with knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, active coordination with sales team to channelise & implement marketing strategies. The incumbent shall be driving ATL, BTL campaigns and shall be a guide to pre-sales to inhouse digital. A bias for high quality delivery with minimal will be key to success in this profile. The role also entails intensive work of New Product Development for projects with turnover of a few hundred crores

Functional Mandate:

• Delivering target NPV (annually at market level and project wise, both in absolute terms and in % terms).
• To create effective product portfolio for the business by understanding present and future business opportunities
• To create and manage world class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize capability to charge price premium

Brand:

• a) % change in public perception of target brand attributes as measured by third party survey
• b) % increase in actual brand spend over target budget
• Competitor pricing change and sales transaction information speed (Response time in number of days)

Functional knowledge & technical ability:

• Building brand strategy
• Brand communication development
• Go-to-market strategy

Behavioural Characteristics:

• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

What we offer

• A new exciting challenge every time that helps one grows in career
• An opportunity to work on brands much larger that many established national brands
• An Opportunity to deliver high impact
• Accelerated growth based on demonstrated achievement.
• Competitive compensation with leveraged performance based variable compensation and opportunity for wealth sharing.