Digital Marketing Manager

Xanadu; Bengaluru; On-site; INR 300,000 - 450,000; Full time

Benefits offered by this job

Freshers welcome

MNC exposure

Job summary

Xanadu Group in Bengaluru is hiring a Digital Marketing professional to drive lead generation and GTM strategies for real estate projects. You will engage with stakeholders, develop business plans, and manage end-to-end campaigns across launch and sustenance phases.

You will work with digital agencies, own the P&L for projects for defined periods, and analyze data to inform top management decisions. Freshers with 0-2 years in brand roles are welcome; MS Office proficiency is essential.

Qualifications

• Understanding of sales and marketing concepts & theory.
• Added digital experience to help.
• Ability to analyse data and derive trends/understanding from it.
• Fluent knowledge of MS Office (Word, PowerPoint, Excel).
• Clearly able to differentiate right from wrong with a strong moral compass.
• Capable of taking ownership of complex problems & structures.
• Adaptive to different/rapidly changing circumstances.
• Comfortable operating within chaos/with limited information.
• Able to work with a variety of people and manage expectations with finesse.

Responsibilities

• Engaging with various stakeholders to understand project requirements and provide recommendations on execution.
• Creating business plans and GTM strategies and implementing initiatives towards revenue generation.
• End to End responsibility for managing lead generation campaigns for launch and sustenance phases.
• Managing the lead lifecycle from generation to final closure – Agency to Execution strategies for site.
• Working with digital agencies for 360-degree implementation of plans.
• Managing the P&L of projects for a defined time-period with ownership of all decisions.
• Using data to understand sales trends/ market trends/ customer behaviour and informing top management.

Skills

Sales concepts

Digital marketing

Data analysis

MS Office

Ownership mindset

Tools

Google Analytics

Job description

Xanadu Group is India's foremost institutional growth expert to the realty sector and is currently the fastest growing non-developer organization in the sector. Xanadu is the comprehensive institutional sales & marketing solution for real estate companies that focuses on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers. We help developers focus on what they do best i.e., build best in class commercial and residential spaces, by lending our support and expertise with a dedicated team of marketing and sales strategists for each project, capable of creating a differentiated brand identity for the developer and the project at hand, rooted in scientific research and data, proven sales track record, and objective led market communication and distribution efforts. We help scale distribution and sales, by providing unmatched demand generation and market penetration

Role: Digital Marketing

• Engaging with various stakeholders to understand project requirements and providing appropriate recommendations on execution
• Creating business plans and GTM strategies and implementing strategic & tactical initiatives towards revenue generation for projects as applicable
• End to End responsibility for managing lead generation campaigns for various launch / sustenance phases for different products
• Managing the lead lifecycle from generation to final closure – Agency to Execution strategies for site (last mile)
• Working with digital agencies for a 360-degree implementation of plans
• Managing the P&L of projects for a defined time-period with complete ownership of all decisions made towards the same
• Using data to understand sales trends / market trends / customer behaviour and making relevant recommendations to top management based on this data

We offer

• Fresher / 1-2 years of work experience in a Brand role with preferably an MNC; To ensure a broader spectrum of thought not just restricted to digital
• Avoid candidates who have worked in government roles / PSUs
• Avoid candidates who have prior real estate work experience

We expect you to have

• Understanding of sales and marketing concepts & theory
• Added digital experience to help
• Ability to analyse data and derive trends / understanding from it
• Fluent knowledge of MS Office (Word, Power-point, Excel)
• Clearly able to differentiate right from wrong with a strong moral compass
• Capable of taking ownership of complex problems & structures
• Adaptive to different / rapidly changing circumstances
• Comfortable with operating within chaos / with limited information
• Able to work with a variety of people and manage their expectations with finesse