Walk-in | Brand Marketing Manager

Acrux Realcon; Bhubaneshwar; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ACRUX Realcon pvt Ltd in Bhubaneshwar seeks a dynamic Brand Manager to lead branding and marketing for real estate projects, build strong brand positioning, drive project visibility, and generate qualified leads across channels.

You will coordinate campaigns, manage budgets, collaborate with sales, and analyze market trends to optimize ROI.

Qualifications

• Bachelor's degree in marketing or MBA preferred.
• 5–10 years of experience in real estate marketing or brand management.
• Experience in digital marketing and performance marketing.
• Excellent communication and project management skills.

Responsibilities

• Plan and execute 360 marketing campaigns (Digital, Print, Outdoor, Events, Channel Marketing).
• Lead digital campaigns (Google Ads, Meta Ads, SEO, email marketing) for lead generation.
• Track campaign performance and optimize cost per lead (CPL).
• Conduct competitor benchmarking and pricing analysis.
• Monitor market trends, buyer preferences, and demand patterns.
• Analyze campaign ROI and marketing effectiveness.
• Manage advertising agencies, digital partners, printers, and media houses.
• Prepare and control annual marketing budgets and negotiate vendor contracts.

Skills

Real Estate Branding

Lead Generation Strategy

Digital Marketing & Performance Ads

Market Research & Competitive Analysis

Budget & Vendor Management

CRM & Marketing Automation

Creative Campaign Planning

Strong Analytical Skills

Education

Bachelor's degree in marketing, Business Administration, or related field

MBA preferred

Job description

Job Purpose:

We are looking for a dynamic and strategic Brand Manager to lead branding and marketing initiatives for our real estate projects. The candidate will be responsible for developing strong brand positioning, driving project visibility, generating qualified leads, and ensuring consistent communication across all marketing channels. The role requires deep understanding of real estate marketing, customer behavior, and local market trends.

Roles & Responsibilities:

Marketing & Campaign Management:

• Plan and execute 360 marketing campaigns (Digital, Print, Outdoor, Events, Channel Marketing)
• Manage ATL & BTL activities including hoardings, site branding, brochures, and exhibitions.
• Lead digital campaigns (Google Ads, Meta Ads, SEO, email marketing) for lead generation
• Coordinate project launch campaigns and promotional events

Lead Generation & Sales Support:

• Work closely with the sales team to drive qualified leads
• Track campaign performance and optimize cost per lead (CPL)
• Develop marketing collaterals for sales presentations and channel partners

Market Research & Analytics:

• Conduct competitor benchmarking and pricing analysis
• Monitor market trends, buyer preferences, and demand patterns
• Analyze campaign ROI and marketing effectiveness

Vendor & Budget Management:

• Manage advertising agencies, digital partners, printers, and media houses
• Prepare and control annual marketing budgets
• Negotiate media buying and vendor contracts

Skills required:

• Real Estate Branding
• Lead Generation Strategy
• Digital Marketing & Performance Ads
• Market Research & Competitive Analysis
• Budget & Vendor Management
• CRM & Marketing Automation
• Creative Campaign Planning
• Strong Analytical Skills

Qualification Required:

• Bachelors degree in marketing, Business Administration, or related field (MBA preferred)
• 5-10 years of experience in real estate marketing or brand management
• Strong understanding of real estate market
• Experience in digital marketing and performance marketing
• Excellent communication and project management skills.

Company Details:

ACRUX Realcon pvt Ltd

Add: GBC Building, F/33 & F/34, Chandaka Industrial Estate, Infocity, BBSR, Odisha-751024

Website: www.acruxrealcon.in

Mail: [e-mail]