Brand Executive (on Third Party rolls)

Dabur; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Dabur in Delhi is looking for a dedicated professional to manage various brand-related responsibilities. The role involves analyzing sales trends, coordinating with different teams for new product developments, and overseeing brand activation projects.

Key tasks include benchmarking competition, managing POS development, and ensuring effective communication across teams to drive brand efficiency. Candidates should be adept at tracking expenditures and editing promotional materials.

Responsibilities

• Conduct competition benchmarking and provide updates on product launches.
• Analyze brand and category sales trends using Nielsen and HH data.
• Coordinate with CFT teams for ongoing brand projects and new product developments.
• Manage POS development, printing, and execution for brand activations.
• Schedule and document brand-related meetings with various teams.
• Assist in brand forecasting and stock management.
• Engage regularly with sales and marketing teams for business efficiency.
• Edit and revise TV commercials and print materials with agencies.
• Track brand expenditures and manage invoices.

Job description

• Competition Benchmarking - price, trade schemes, Consumer promotions, visibility, activation and regular intelligence from Sales team on updates on existing & NPD launches.
• Brand and Category sales trend analysis , Nielsen & HH data analysis for day to day, Monthly, Quarterly, Annual Brand Plans
• Coordinating with the CFT teams for ongoing projects on brand on Day to Day basis and NPDs FG code creation, packaging development options and proofing, costing, coordinating for commercial trials, samples form R&D
• POS Development, printing, dispatch & Execution and Collaterals for Activation, Brand shoots etc.
• Scheduling and minuting all Internal, CFT, external brand related meetings
• Assisting in Brand forecasting and availability management , stock shortage , slob management .
• Driving business efficiency by regular connect with sales team, trade marketing team & Regional Trade Marketing Managers for on ground support / activation / visibility.
• Existing TVC / Print / POSM edits / revisions with Agency / Studio / Production House / Language dubs of TVCs
• Keeping track of Brand spends, invoices, provisions etc.