Category Manager

Astral Adhesives; Mumbai; Vor Ort; INR 800.000 - 1.400.000; Vollzeit

Zusammenfassung

Astral Adhesives in Mumbai seeks a category marketing leader to drive product bundling, procurement alignment, and sales across the category. The role requires building growth strategies from data trends and coordinating cross-channel campaigns.

You will develop and roll out new products, position the brand in the Indian market, and lead loyalty and promotional initiatives to boost market share.

Qualifikationen

Aufgaben

• Articulate the process of bundling products into a singular category and address procurement, merchandising, sales and other retail efforts on the category as a whole.
• Collect base data of last six months and analyze sales trends based on shoppers' behavior, demand/need and derive insights that form strategy to drive growth for the category.
• Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
• Design and coordinate promotional campaigns and other marketing efforts across channels
• Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
• Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
• Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives
• Provide inputs into NPD or promotions and review their shelf-layouts.
• Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
• Innovation, new launches, and provide training to Sales and Channel Partners.
• Responsible for product positioning, brand communication, media and promotion strategies and roll-out
• Tactical campaigns and managing/supporting the implementation.
• Distributors meets for product feedback and insights; competitor product understanding and benchmarking
• Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.
• Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
• Leverage the Loyalty platform and drive adoption of its inherent Campaign management capabilities for the individual programs.
• Focus on Continuous Improvement by ensuring a feedback capture and action basis direct interactions with Users, Field marketing teams & Issue resolution to particular division products.
• Understand product performance category wise A, B and C in terms of Sales achievement.
• Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.
• Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
• Ensure to include prompted signage, category markers, category usage tips.
• Ensure optimum product display and planogram (shelf-layout)

Jobbeschreibung

• Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
• Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
• Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
• Design and coordinate promotional campaigns and other marketing efforts across channels
• Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
• Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
• Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives
• Provide inputs into NPD or promotions and review their shelf-layouts.
• Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
• Innovation, new launches, and provide training to Sales and Channel Partners.
• Responsible for product positioning, brand communication, media and promotion strategies and roll-out
• Tactical campaigns and managing/supporting the implementation.

Periodic Visits-Distributors

• Distributors meets for product feedback and insights; competitor product understanding and benchmarking
• Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.

Loyalty Program

• Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
• Leverage the Loyalty platform and drive adoption of its inherent Campaign management capabilities for the individual programs.
• Focus on Continuous Improvement by ensuring a feedback capture and action basis direct interactions with Users, Field marketing teams & Issue resolution to particular division products.

Product Performance

• Understand product performance category wise A, B and C in terms of Sales achievement.
• Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.

Product Promotions

• Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
• Ensure to include prompted signage, category markers, category usage tips.
• Ensure optimum product display and planogram (shelf-layout)