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Tube Investments of India Limited (TII) is seeking a dynamic professional for Category Management/Product Management. You will gather consumer insights, manage product lifecycles from introduction to withdrawal, map the competitive landscape, and develop pricing strategies.
You will coordinate with design and engineering to translate ideas into market-ready requirements, drive consumer promotions, manage imports, and liaise with sales on launches and feedback.
Category Management/product management
Consumer insight gathering,synthasysing (insighting, agency coordination for recruitments etc.)
Portfolio management -Product lifecycle management (introduction, launch, withdrawal)
Competition Mapping
Pricing strategy
SKU/Inventory management
Work in tandem with consumer design team and engineering team to transform ideas to market requirements on time
Consumer promotions (ideation, implementation)
Import management - Demand Projection, Inventory management of imported componentry
Liasoning with sales team on new product launch, market feedback
Drive product placement, Promotion implementation, schemes
Responsible for Volume, (market share), Revenue and profitability
Brand/Promotions
ATL :- Liasoning with creative agency, formulate positioning strategy, execution
Promotional Calendar alignment, execution as per the plan (Plan/ Budget)
Creative briefing of New product/scheme/offer collaterals
Management of adv spends and ROIs
BTL : Strategizing of BTL for the brand