Senior Brand Manager

THE HOUSE OF ABHINANDAN LODHA (HOABL); Mumbai City; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

THE HOUSE OF ABHINANDAN LODHA (HOABL) in Mumbai seeks a senior marketing/brand leadership role to craft and execute a differentiated branding and product strategy for real estate projects. You will drive portfolio planning, brand positioning, and multi-channel campaigns to create demand and sustained brand equity.

The role requires strong stakeholder management, go-to-market execution, and the ability to translate market insights into pricing and promotional tactics that maximize business value.

Qualifications

• Experience in branding/marketing for real estate or consumer brands.
• Ability to develop product positioning and marketing strategies.
• Strong cross-functional collaboration and stakeholder management.
• Proven track record in driving consumer engagement and demand.

Responsibilities

• Delivering target NPV (annual and project-wise) in line with business plan.
• Create an effective product portfolio by identifying opportunities.
• Develop and manage world-class real estate brands using advertising and marketing tools.
• Execute brand communications across channels (advertising, PR, BTL) to build awareness and footfall.
• Provide timely market intelligence to support pricing strategy for each product.

Skills

Brand strategy

Go-to-market

Stakeholder management

Brand communication

Job description

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)


• To create an effective product portfolio for the business by understanding the present and future business opportunities


• To create and manage world-class real estate brands using advertising and other marketing tools


• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity


• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan


• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project


• Maximize brand valuation and maximize the capability to charge a price premium


• Brand:
  o % change in public perception of target brand attributes as measured by a third-party survey
  o % increase in actual brand spend over target budget


• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using brand as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy


• New product development


• Effective consumer understating


• Brand communication development


• Go-to-market strategy


• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence


• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time


• Adaptable to different / rapidly changing circumstances


• Ability to manage client conversation & manage relationships