Senior Content Strategist

Zepcruit; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading company in digital content is seeking a Senior Content Strategist to lead content initiatives and drive impactful storytelling across digital platforms. The ideal candidate should have 2-4 years of experience in content strategy, with the ability to translate brand messaging into engaging content. This role involves managing content for social media and websites, analyzing performance, and working closely with creative teams. Competitive environment and strong communication skills are essential.

Qualifications

• 2-4 years of experience in content strategy or digital marketing.
• Experience with social media and performance marketing content.
• Ability to create engaging content formats.

Responsibilities

• Develop and execute content strategies for brand goals.
• Manage content across social media and websites.
• Analyze content performance and optimize strategies.

Skills

Content strategy

Digital marketing

Brand content

Social media management

Cross-functional coordination

Communication skills

FMCG experience

Job description

This role is for one of Zepcruit's clients.

We are looking for a creative and strategic Senior Content Strategist to lead our content initiatives and drive impactful storytelling across digital platforms. The ideal candidate will be responsible for building strong content strategies that strengthen brand presence, engage audiences, and support business growth.

Responsibilities

• Develop and execute comprehensive content strategies aligned with brand and marketing goals.
• Plan and manage content across social media, website, and performance campaigns.
• Stay updated with content trends, social media trends, and industry insights.
• Lead campaign ideation, storytelling, and creative content concepts.
• Work closely with designers, video editors, and marketing teams to produce high-quality content.
• Analyze content performance using analytics tools and optimize strategies based on insights.
• Maintain and refine the brand voice and tone across all communication channels.

Skills Required

• 2-4 years of hands-on experience in content strategy, digital marketing, or brand content.
• Experience working with social media platforms, digital campaigns, and performance marketing content.
• Ability to translate brand messaging into engaging content formats.
• Excellent cross-functional coordination and communication skills.
• Ability to work effectively in a fast-paced, high-growth FMCG environment.
• Experience in D2C, FMCG, or consumer brands is preferred.