Brand and Content Manager

The Full Circle; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

The Full Circle, Pune-based wellness brand, is seeking a Brand Manager to own the brand presence across B2C and B2B channels, shaping strategy, messaging and visual identity. You will lead cross-functional teams to ensure consistent brand experiences across digital and offline touchpoints.

You will plan integrated campaigns, work with content, creative and performance marketing, analyze consumer insights, monitor competitors, and drive go-to-market initiatives to grow the brand in a competitive

Qualifications

• 4–7 years of experience in Brand Management or Integrated Marketing.
• Experience with consumer-facing wellness or lifestyle brands is preferred.
• Strong communication and presentation skills; able to work with multiple stakeholders.

Responsibilities

• Develop and execute the overall brand strategy and communications plan.
• Plan and run integrated brand campaigns, launches and calendars.
• Collaborate with content, creative and performance marketing teams to ensure consistent brand messaging.
• Analyze consumer insights and track campaign performance to inform decisions.
• Coordinate with external agencies and vendors as needed.

Skills

Brand Management

Brand Marketing

Marketing

Integrated Marketing

Tools

MS Office/Google Workspace

Job description

Role OverviewWe are looking for a Brand Manager who can take ownership of The Full Circle’s brand presence and help strengthen how we communicate our mental health and wellness offerings across B2C and B2B audiences.The ideal candidate should have a strong understanding of brand strategy, content, campaigns, digital marketing, consumer insights, and brand communication, with the ability to work closely with creative, content, performance marketing, and business teams.Key ResponsibilitiesDevelop and execute the overall brand strategy and communication plan.Strengthen The Full Circle’s brand positioning across digital and offline channels.Plan and execute integrated brand campaigns, launches, and marketing initiatives.Develop monthly/quarterly brand and campaign calendars.Work closely with the content and creative teams to ensure consistent brand messaging and visual identity.Identify relevant consumer trends, audience insights, and opportunities for brand growth.Manage brand communication across social media, website, campaigns, events, PR, and other marketing channels.Collaborate with performance marketing teams to align brand and acquisition objectives.Work with internal stakeholders to translate business objectives into effective marketing campaigns.Monitor competitor activity and developments in the mental health, wellness, EAP, and related sectors.Track campaign and brand performance and prepare insights/reports.Ensure consistency in brand tone, messaging, visual identity, and customer experience.Coordinate with external agencies, freelancers, creators, vendors, and other partners when required.Contribute to new product/service launches and go-to-market initiatives.Requirements4–7 years of experience in Brand Management, Brand Marketing, Marketing, or Integrated Marketing.Experience in consumer-facing, wellness, healthcare, lifestyle, D2C, or service-based brands is preferred.Strong understanding of brand strategy, positioning, campaigns, and customer communication.Good understanding of digital marketing and social media.Strong communication and presentation skills.Ability to manage multiple projects and stakeholders simultaneously.Strong analytical and problem-solving skills.Ability to work independently in a fast-paced environment.Proficiency in MS Office/Google Workspace; familiarity with marketing analytics and project-management tools is a plus