Associate - Brand

Himalaya Wellness Company; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

Himalaya Wellness Company in Bengaluru is seeking a Brand Executive to support marketing initiatives for their wellness portfolio. This dynamic role allows you to work on product launches, digital marketing, and consumer insights.

The ideal candidate will have 2-5 years of relevant experience, strong communication skills, and familiarity with tools like MS Excel and social media platforms. This is an excellent opportunity to contribute to leading consumer healthcare brands.

Qualifications

• 2-5 years of experience in marketing, brand management, or related functions.
• Good written and verbal communication skills.
• Basic knowledge of MS Excel and PowerPoint.

Responsibilities

• Support the brand team in executing marketing and business initiatives.
• Work with creative agencies on brand initiatives.
• Track market activities and competitor communication.

Skills

Communication

MS Excel

MS PowerPoint

Social Media Understanding

Education

Graduate or above

Tools

AI Tools (Chat GPT, Gemini)

Job description

Overview

About The Role We are looking for an enthusiastic and detail-oriented Brand Executive to support the execution of marketing initiatives for the wellness portfolio. This role offers an excellent opportunity to gain hands-on exposure to various aspects of brand management, including product launches, digital marketing, consumer insight and agency management.

Responsibilities

• Brand Coordination & Execution
  • Support the brand team in executing marketing and business initiatives
  • Work with cross functional teams including packaging, innovation, regulatory, business etc
  • Take ownership of monitoring progress for ongoing brand initiatives.
• Agency & External Stakeholders
  • Work with creative agency and other external partners on brand initiatives
  • End to end ownership of output (creatives, videos, etc) from creative and digital agencies
• Other Responsibilities
  • Support the team in tracking market activities and competitor communication.
  • Marketing operations related day to day support

Desired Profile

• Graduate or above with 2-5 years of experience in marketing, brand management, or related functions.
• Good written and verbal communication.
• Basic knowledge of MS Excel, PowerPoint and comfort with AI tools like Chat GPT/Gemini
• Basic understanding of FB, Instagram and Youtube

What You Will Learn

• brand management and brand deployment.
• Exposure to new product development and packaging processes.
• Understanding of digital marketing and content creation workflows.
• Experience working with cross-functional teams including Sales, Supply Chain, Regulatory, R&D, Finance, and external agencies.
• Opportunity to contribute to the growth of leading consumer healthcare and wellness brands.