Brand Executive

Heerson - India; Mumbai; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Heerson - India is seeking a Brand Executive to drive brand growth and execute our marketing strategy. This hands-on role involves managing our digital presence and collaborating with agencies and internal teams to maintain brand consistency.

You will oversee campaigns, content creation, paid media, and SEO efforts while ensuring engaging product content across our websites and in-store materials. Mumbai-based, full-time role with daytime hours.

Qualifications

• Minimum of 2-3 years of experience in brand marketing or a similar role.
• Proven experience managing social media accounts and paid media campaigns.
• Strong understanding of brand management principles and digital marketing trends.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively with agencies and internal teams.

Responsibilities

• Develop and execute comprehensive brand marketing strategies from concept to completion.
• Manage all social media platforms, content creation and scheduling, and community engagement.
• Approve designs, content, and paid media creatives with external agencies to ensure brand consistency.
• Conduct daily analytics using Meta, Google and other platforms; report KPIs.
• Manage paid media budgets and coordinate with agencies on keyword research and SEO alignment.
• Update and manage product content on websites to keep it accurate and engaging.
• Create basic in-store content and marketing materials to enhance the customer experience.

Skills

Brand marketing experience

Social media management

Brand management principles

Excellent communication

Independent and collaborative work

Tools

Google Analytics

Meta Business Suite

Job description

Are you a creative and data-driven marketer with a passion for building brands? We’re looking for a talented Brand Executive to join our team and help us shape our brand's future. This is a hands-on role where you will be instrumental in executing our marketing strategy, managing our digital presence and driving brand growth.

Timings:

10am to 7pm (This is a full time role and not a remote job)

Responsibilities:

• 1.Brand Strategy & Campaigns: Develop and execute comprehensive brand marketing strategies. Ideate, manage and launch micro-level to full-blown campaigns, from concept to completion.
• 2.Digital & Social Media Management: Manage all social media platforms, including content creation and scheduling. Respond to social media inquiries and engage with our community.
• 3.Content & Creative Oversight: Serve as the primary point of contact for external agencies and consultants. Approve designs, content, and paid media creatives to ensure brand consistency. Coordinate and manage content shoots with hired teams.
• 4.Performance & Analytics: Conduct daily analysis using data from Meta, Google, and other analytics platforms. Track key performance indicators (KPIs) for all marketing initiatives and prepare performance reports.
• 5.Paid Media & SEO: Maintain and allocate paid media budgets. Collaborate with hired agencies on keyword research and SEO blog approvals.
• 6.Website Management: Update and manage product content on our websites to ensure it is accurate and engaging.
• 7.In-Store Marketing: Create basic in-store content and marketing materials to enhance the customer experience.

Skills and Qualifications:

Required:

• Minimum of 2-3 years of experience in brand marketing or a similar role.
• Proven experience managing social media accounts and paid media campaigns.
• Strong understanding of brand management principles and digital marketing trends.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively with agencies and internal teams.

Preferred:

• Experience with SEO best practices and keyword research.
• Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite).
• Experience in a B2C or retail environment.