Branch Marketing Manager

Club Mahindra; Navrangpura; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

Club Mahindra Ahmedabad is seeking an experienced Marketing professional to plan, develop, execute and monitor all promotional activities aligned with the branch strategy to help achieve sales targets. The role emphasizes lead generation, events, vendor coordination, and managing a dedicated team to drive brand visibility and customer acquisition across markets.

MBA/Marketing graduate with 8+ years of experience, exposure to BTL marketing preferred, will report to Branch Manager and

Qualifications

• Graduation or MBA in Marketing required.
• Min 8 years of work experience.
• CTC Rs. 15 LPA.
• Preference: exposure in BTL marketing.

Responsibilities

• Develop marketing initiatives to expand customer base and optimize sales with lead generation focus.
• Execute tie-ups, promotional activities and events in markets for primary lead generation.
• Undertake promotional activities to ensure brand visibility and awareness in existing and new markets leading to lead generation and business outcomes.
• Vendor management, interfacing with creative and production agencies.
• Manage the marketing department budget for the branch.
• Design and produce marketing collaterals where needed.
• Oversee corporate communications and other business development activities for the branch.

Skills

Telemarketing operations

People management

Marketing

Lead generation

Brand awareness

Vendor management

Creativity

Education

Graduation/MBA Marketing

Job description

Job Purpose:

Plan, develop, execute and monitor all marketing, promotional activities in line with the marketing strategy and organizational objectives helping achieve the branch sales targets.

Min. Qualification- Graduation/ MBA- Marketing

Work Exp.- Min. 8yrs

CTC-Rs. 15 LPA

Preference: Candidates with good exposure in BTL marketing.

Team Size: Direct Reporting: 2, Indirect Team Size of 12-15 People

Location: Ahmedabad

Reporting To: Branch Manager / Regional Manager (Operationally) & Zonal Marketing Manager (Functionally)

Job Responsibilities:

1. Develop marketing initiatives to expand customer base and to optimize sales (Primary focus on lead generation and database management)
2. Executing tie-ups, Promotional Activities and events in markets for primary lead generation
3. Undertaking promotional activities to ensure brand visibility and awareness in existing and new markets leading to lead generation and business outcomes
4. Vendor Management, interfacing with creative and production agencies
5. Manage the marketing department budget for the branch
6. Designing and producing marketing collaterals where needed
7. Oversee corporate communications and other business development activities for the branch

Candidate Specification:

• Strong Marketing Experience (especially in Telemarketing operations)
• People Management Skills
• Strong Results Orientation and Execution Excellence
• High Energy and Passion
• High Customer Centricity
• Innovation and Creativity
• Knowledge of Markets and Vendor Management