Channel Marketing Executive

Bajaj Capital; Hyderabad; On-site; INR 250,000 - 450,000; Full time

Job summary

Bajaj Capital in Hyderabad is seeking a dynamic Marketing Executive to drive BTL activities and generate business leads for financial products. The role focuses on field marketing, events, and customer engagement, with a strong emphasis on local outreach.

The ideal candidate has a graduate degree, hands-on experience in BTL/field marketing or lead generation, excellent communication, and a willingness to travel locally to execute campaigns.

Qualifications

• Graduate in any discipline.
• Experience in BTL marketing or lead generation preferred.
• Willingness to travel locally and work in the field.
• Candidates from banking, NBFC, financial services, or FMCG marketing backgrounds are preferred.

Responsibilities

• Plan and execute BTL marketing activities to generate business leads.
• Conduct promotional campaigns, events, and customer engagement activities.
• Coordinate with local partners, vendors, and marketing teams.
• Identify potential customers and create awareness about financial products.
• Support lead generation and business development initiatives.

Skills

Communication skills

Interpersonal skills

Local travel

Education

Graduate degree

Job description

Key Responsibilities:

• Plan and execute BTL marketing activities to generate business leads.
• Conduct promotional campaigns, events, and customer engagement activities.
• Coordinate with local partners, vendors, and marketing teams.
• Identify potential customers and create awareness about financial products.
• Support lead generation and business development initiatives.

Requirements:

• Graduate in any discipline.
• Experience in BTL marketing, field marketing, promotional activities, or lead generation preferred.
• Good communication and interpersonal skills.
• Willingness to travel locally and work in the field.
• Candidates from banking, NBFC, financial services, or FMCG marketing backgrounds are preferred.