Branch Marketing Manager - Tecno Mobiles

Transsion; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Best in Industry

Job summary

Transsion is seeking a Branch Marketing Manager (Deputy Manager/Manager) to plan and implement regional marketing activities across West Bengal and neighboring areas. You will coordinate regional and local creative work, ensure consistency with the brand image, and manage budgets and vendor relationships.

The role requires an MBA and 8–12 years in Telecom or Consumer Electronics, with strong leadership and cross-functional collaboration skills to drive regional campaigns and events across

Qualifications

• MBA/PGDM is required with 8–12 years experience in Telecom, Consumer Durables or Electronics.
• Experience in region/branch marketing and vendor management is essential.
• Ability to coordinate with brand and marketing teams to maintain brand image across local markets.

Responsibilities

• To develop an action plan around region / branch marketing strategy.
• To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national brand image and values.
• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Ho Retail marketing team, for the entire portfolio of products and brands.
• To develop and manage vendors for signage, merchandising, events & activations.
• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
• To manage relationships with appropriate agencies and key accounts for organizing events consistent with the companys/ brands image in the course of conducting various consumer/ trade promotions.
• Assist in and co-ordinate local level market intelligence activities in co-ordination with the Regional Marketing manager.
• To maintain close liaison with other departments like S&D, logistics, service, finance in order to ensure collaboration and implementation. 10. Timely MIS Reporting for Daily/Weekly/Monthly/quarterly actions.

Skills

Regional marketing planning

Budget monitoring

Vendor management

Stakeholder coordination

Event management

Education

MBA/PGDM in Marketing

Job description

Excellent Opening for Branch Marketing Manager in Tecno Mobiles. To plan and implement marketing activities for assigned Region / Branches in line with the overall marketing plan for each BU. To co-ordinate the development of regional and local creative work, consistent with brand image and values.

Job Title BMM Designation – Deputy Manager / Manager

Department – Retail

Reporting to – Retail/BTL Marketing Head

Location – Kolkata (West Bengal)

Region : West Bengal/Odisha/NESA

Role & responsibilities

• To develop an action plan around region / branch marketing strategy.
• To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national brand image and values.
• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Ho Retail marketing team, for the entire portfolio of products and brands.
• To develop and manage vendors for signage, merchandising, events & activations.
• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
• To manage relationships with appropriate agencies and key accounts for organizing events consistent with the companys/ brands image in the course of conducting various consumer/ trade promotions.
• Assist in and co-ordinate local level market intelligence activities in co-ordination with the Regional Marketing manager.
• To maintain close liaison with other departments like S&D, logistics, service, finance in order to ensure collaboration and implementation. 10. Timely MIS Reporting for Daily/Weekly/Monthly/quarterly actions.

Preferred candidate profile

An MBA at least 8-12 years of experience in Telecom, Consumer Durable/Electronics Industry.

Perks

• Best in Industry