Sales Head

Milestone Career Planner; Ernakulam; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Milestone Career Planner is seeking a seasoned Sales Head to lead and manage all sales activities across Kerala. The role targets revenue growth, profitability, market expansion, and strong leadership of the sales team to meet organizational targets.

The candidate should have deep FMCG/Food product experience, especially in HORECA, institutional sales, and reseller segments, along with proven abilities in distributor management, receivables, and strategic sales planning.

Qualifications

• Minimum 12 years of relevant sales experience.
• Strong FMCG knowledge, preferably in food products.
• Proven experience in HORECA and institutional sales.
• Experience in managing sales teams and regional sales operations.
• Strong knowledge of distributor management, market expansion, and receivables management.

Responsibilities

• Lead overall sales operations across Kerala for all product categories.
• Achieve sales targets in HORECA, institutional, cold storage, and reseller segments.
• Develop annual sales budgets, revenue plans, and gross-profit targets.
• Identify new business opportunities and expand market presence.
• Develop new customers and increase product-category penetration among existing customers.
• Identify inactive customers and implement reactivation strategies.
• Coordinate with marketing and operations to boost promotions and supply chain efficiency.

Skills

Sales experience

FMCG knowledge

HORECA sales

Leadership

Job description

d Sales Head to lead and manage overall sales operations across Kerala. The candidate will be responsible for driving revenue growth, improving profitability, expanding market presence, managing key customer segments, and leading the sales team to achieve organizational targets.

The

role

requires strong

experience

in FMCG/Food products, particularly in HORECA, institutional sales, cold storage, and reseller segments.

##

Key Responsibilities

1. Sales & Business Development

• Lead overall sales operations across Kerala for all product categories.
• Achieve sales targets in HORECA, institutional, cold storage, and reseller segments.
• Develop annual sales budgets, revenue plans, and gross-profit targets.
• Identify new business opportunities and expand market presence.
• Develop new customers and increase product-category penetration among existing customers.
• Identify inactive customers and implement strategies to reactivate them.
• Conduct market research and identify potential growth opportunities.

2. Revenue & Profitability

• Achieve category-wise sales and margin targets.
• Monitor selling prices, market trends, competition, and product demand.
• Develop promotional offers and schemes to improve sales performance.
• Monitor slow-moving products and take corrective actions to minimize damages.
• Prepare and present sales, revenue, and expense reports.
• Management
• Ensure compliance with credit policies and
• ment terms.
• Ensure compliance with credit policies and
• ment terms and maintain DSO within acceptable limits.
• Ensure proper KYC documentation and collection of credit guarantee documents from customers.
• Conduct regular debtor meetings and coordinate the collection of overdue
• ments.
• Report critical outstanding
• ments and collection updates to management.

4. Team

• Lead, guide, and motivate the sales team to achieve individual and overall targets.
• Monitor team performance and ensure effective execution of sales plans.
• Coordinate with HR for recruitment and development of sales team members.
• Submit daily activity reports and complete assigned action plans.

5. Market Expansion & Operations

• Lead business expansion activities across Kerala.
• Explore opportunities for establishing branch offices and distribution hubs.
• Oversee sales and distribution activities across assigned
• location
• s.

• Coordinate with the operations team to ensure smooth supply chain activities.
• Work closely with the marketing team to plan and implement promotional activities.
• Monitor competitor activities and collect regular market feedback.

6. Reporting & Coordination

• Prepare sales forecasts and performance reports.
• Regularly update the General Manager on sales performance, market developments, and collection status.
• Coordinate with internal departments to ensure smooth business operations.

Required

Qualifications

• Minimum 12 years of relevant sales
• Experience
• Strong
• in FMCG, preferably in food products.
• Proven
• experience in HORECA and institutional sales.
• in managing sales teams and regional sales operations.
• Strong knowledge of distributor management, market expansion, and receivables management.

Key Skills

• Strategic Sales Planning
• Business Development
• HORECA & Institutional Sales
• Revenue and Profitability
• Management
• Negotiation and Relationship
• Management
• Market Analysis
• Credit and Receivables
• Management
• Communication and Reporting Skills