B2B Sales Manager

Chaayos; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chaayos is seeking an experienced B2B sales leader to own and grow the HoreCa portfolio in India. You will build relationships with F&B heads, drive end-to-end sales cycles, and ensure profitable account management across hotels, restaurants, and cafes.

The role demands strategic thinking, strong negotiation skills, and a results-driven mindset to achieve revenue targets and build long-term partnerships.

Qualifications

• 5+ years of B2B sales experience, preferably in F&B, FMCG or allied industries.
• Proven track record of managing large or strategic accounts and closing high-value deals.
• Strong commercial acumen with pricing and margin management.
• Ability to own end-to-end account ownership with minimal supervision.
• Excellent stakeholder management and communication at senior client levels.

Responsibilities

• Own and grow the B2B HoreCa portfolio by acquiring, managing, and expanding key hotel, restaurant, and caf accounts.
• Develop and execute a strong sales strategy to drive revenue growth and market penetration.
• Lead end-to-end sales cycles including product presentations, negotiations, contracts, and renewals.
• Own monthly and quarterly targets with disciplined pipeline management, forecasting, and follow-ups.
• Coordinate with supply chain, finance, and operations for seamless post-sales execution.
• Identify market trends and customer insights to refine the sales approach.

Skills

B2B sales

Key accounts

Negotiation

Forecasting

Relationship management

Job description

Role & responsibilities

• Own and grow the B2B HoreCa portfolio by acquiring, managing, and expanding key hotel, restaurant, and caf accounts.
• Develop and execute a strong sales strategy to drive consistent revenue growth and market penetration.
• Build senior-level relationships with F&B heads, procurement leaders, chefs, and decision-makers to drive long-term partnerships.
• Lead end-to-end sales cycles including product presentations, commercial negotiations, contract closures, and renewals.
• Take complete ownership of account profitability with a clear focus on margins, costs, and P&L performance.
• Drive business expansion through upselling, cross-selling, and repeat orders from existing clients.
• Ensure seamless post-sales execution by coordinating with supply chain, finance, and operations teams.
• Proactively resolve client escalations and ensure high levels of customer satisfaction and retention.
• Own monthly and quarterly targets with disciplined pipeline management, forecasting, and follow-ups.
• Maintain strong MIS, dashboards, and reporting to provide visibility to leadership on performance and opportunities.
• Identify market trends, competitor activity, and customer insights to continuously refine the sales approach.

Preferred candidate profile

• 5+ years of B2B sales experience, preferably within F&B, FMCG, or allied industries.
• Proven track record of managing large or strategic accounts and closing high-value deals.
• Strong commercial acumen with hands-on experience in negotiations, pricing, and margin management.
• Ability to independently manage end-to-end account ownership with minimal supervision.
• Excellent stakeholder management and communication skills, with confidence at senior client levels.
• Strategic thinker with a hands-on execution mindset.
• Comfortable working in a fast-paced, high-accountability environment with ownership for results.