B2B Sales Executive

Meinigar Technologies; Kolkata District; On-site; INR 400,000 - 600,000; Full time

Job summary

Stockarea is a leading logistics and freight forwarding company with services spanning warehousing, transportation, global logistics and inventory management. The B2B Sales Executive will identify and onboard distributors, build a robust network across West Bengal, and drive portal registrations while managing relationships with trade partners.

Coordinating with owners and sales heads, you will expand coverage in Kolkata and major markets, generate opportunities, and contribute to market

Qualifications

• Strong B2B and channel sales skills.
• Existing distributor relationships in West Bengal.
• Good knowledge of the West Bengal distribution market.
• Excellent communication and negotiation skills.
• Ability to meet and influence business owners.
• Willingness to travel across West Bengal.
• Laptop mandatory.
• Hindi language skills; English an added advantage.

Responsibilities

• Identify and onboard distributors and super stockists across West Bengal.
• Develop district-wise distributor networks in Kolkata and major markets.
• Build a distributor database with contacts, brands, and territory coverage.
• Present Stockarea Trade Portal to owners and drive registrations.
• Activate distributors and generate enquiries through field activities.
• Maintain relationships with trade associations and generate leads.
• Track pipeline and report leads, registrations, and opportunities.

Skills

B2B sales

Channel sales

Distributor management

Negotiation

Relationship building

Sales pipeline management

CRM basics

Excel

Tools

CRM

Excel

Job description

Job Description

Position Title: B2B Sales Executive Trade

Job Location: Kolkata, West Bengal

Experience required: 3+ years

Job Type: Full - Time

About Stockarea

Stockarea is a leading player in the logistics and freight forwarding industry, dedicated to providing innovative and efficient supply chain solutions. Our comprehensive services span across warehousing, Transportation, Global Logistics and Inventory management, tailored to meet the unique needs of businesses in a fast-evolving marketplace. With a strong focus on leveraging technology and data-driven insights, Stockarea ensures that our clients' operations run smoothly, cost-effectively, and with a high level of customer satisfaction. Our mission is to empower businesses by optimising their supply chains, enabling them to focus on their core operations and achieve sustainable growth.

Key Roles and Responsibilities

• Identify and acquire Super Stockists, Distributors, Wholesalers, and large Dealers across West Bengal, focusing on battery and electronics categories.
• Develop and expand a district-wise and category-wise distributor network across Kolkata, Greater Kolkata, and major markets in West Bengal.
• Build and maintain a comprehensive database of distributors, market contacts, product categories, brands, and territory coverage.
• Approach business owners, promoters, directors, and sales heads to present the Stockarea Trade Portal and drive distributor registrations.
• Onboard distributors, assist with profile management, understand product requirements, and connect them with relevant products and brands.
• Activate registered distributors by generating enquiries, creating business opportunities, encouraging repeat portal usage, and resolving operational issues.
• Conduct regular field visits, distributor meetings, product presentations, and follow-ups to convert prospects into active channel partners.
• Build relationships with distributor associations, trade groups, and industry stakeholders while generating leads through referrals, exhibitions, and networking.
• Identify emerging markets, new product categories, growing brands, and distribution opportunities within the battery and electronics industries.
• Gather market intelligence on pricing, distributor margins, demand trends, credit expectations, competitor activities, and brand penetration.
• Coordinate with internal teams to address distributor requirements, improve onboarding experiences, and facilitate business development opportunities.
• Maintain a structured sales pipeline and submit regular reports on leads, meetings, registrations, active distributors, territory coverage, enquiries, and business opportunities.

Key Performance Indicators (KPIs)

• Distributor Acquisition: Number of qualified Distributors and Super Stockists onboarded.
• Geographic Coverage: Expansion of distributor networks across districts and key markets in West Bengal.
• Category Coverage: Development of distributor networks across battery, electronics, and emerging product categories.
• Distributor Activation & Engagement: Number of active distributors on the Stockarea Trade Portal and enquiries/interactions generated.
• Business Development: Qualified brand opportunities, business enquiries, orders, and commercial opportunities generated.
• Network Quality & Market Intelligence: Quality of verified channel partners, competitor insights, and regular market reports.

Skills Required

• Strong B2B and channel sales skills.
• Existing distributor relationships in West Bengal.
• Strong knowledge of the West Bengal distribution market.
• Excellent communication and negotiation skills.
• Ability to meet and influence business owners.
• Strong relationship-building capability.
• Ability to work independently and develop a market from the ground up.
• Good understanding of distributor economics.
• Strong follow-up and sales pipeline management.
• Basic knowledge of CRM, Excel and sales reporting.
• Willingness to travel extensively across West Bengal.
• Laptop Mandatory
• Language skills: Hindi (Mandatory) & English (Other Languages would be an added advantage)

Preferred Industry Background

Candidates with current or prior Sales experience in Battery Manufacturing, Electronics, Consumer Durables industries will be preferred.