Area Sales Manager (ASM) – Lithium Battery Channel Sales

W3villa Technologies Pvt. Ltd.; India; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive incentives

Growth in renewable energy segment

Career advancement

Job summary

W3villa Technologies Pvt. Ltd. is seeking an Area Sales Manager (ASM) to drive lithium battery channel sales across E-Rickshaw and inverter segments in Bihar and West Bengal.

The role focuses on expanding distribution, boosting dealer engagement, and promoting lithium battery adoption over conventional options. The candidate should have 4–10 years of channel sales experience in batteries/auto/energy sectors, strong communication and relationship skills, and willingness to travel within the

Qualifications

• 4–10 years of channel sales experience (batteries/auto/inverter/energy sector preferred).
• Excellent communication, negotiation, and relationship management skills.
• Experience in BTL activities and field activation programs.
• Willingness to travel extensively within the territory.
• Technical understanding of lithium batteries is a plus.

Responsibilities

• Identify and onboard distributors and dealers for E-Rickshaw Lithium Battery Channel Sales.
• Collaborate with distributor sales teams to increase dealer counter share at outlets.
• Ensure stock rotation and timely replenishment across the channel.
• Maintain strong relationships with channel partners and resolve issues on margins, warranties, and logistics.
• Plan and execute BTL marketing activities.
• Organize Electrician/Mechanic Meets to educate influencers on lithium batteries vs lead-acid.
• Monitor distributor stock levels to avoid stock-outs and ensure timely collections.
• Provide product training on Battery Management Systems (BMS), safety, and Total Cost of Ownership (TCO).
• Identify and onboard distributors for Inverter Lithium Battery Channel Sales; drive dealer performance.
• Maintain stock rotation and timely collections in inverter channel; resolve operational issues.
• Execute BTL campaigns to raise product awareness and sales.
• Train channel partners on BMS, safety standards, and TCO.

Skills

Channel sales

Communication

Negotiation

Relationship Mgmt

Job description

Area Sales Manager (ASM) – Lithium Battery Channel Sales

1 Position

4.0-10.0 Years

Job Description

Job Title: Area Sales Manager (ASM) – Lithium Battery Channel Sales
Experience: 4–10 Years
Industry: E-Rickshaw / Inverter / Energy Storage / Battery Sales
Location:Bihar and West Bengal

About the Role

We are seeking a dynamic and results-driven Area Sales Manager (ASM) to drive channel sales for Lithium Batteries across E-Rickshaw and Inverter segments. The role involves strengthening distribution networks, enhancing dealer engagement, and promoting lithium battery adoption over conventional alternatives.

Key Responsibilities

A. E-Rickshaw Lithium Battery Channel Sales

• Identify and onboard financially strong distributors and dealers.
• Collaborate closely with distributor sales teams to increase counter share at dealer outlets.
• Ensure consistent stock rotation across the channel.
• Build and maintain strong relationships with channel partners; act as the first point of contact for resolving issues related to margins, warranties, and logistics.
• Plan and execute BTL (Below-The-Line) marketing activities.
• Organize Electrician Meets / Mechanic Meets to educate influencers on the benefits of lithium batteries over lead-acid alternatives.
• Monitor distributor stock levels to avoid stock-outs and ensure timely replenishment.
• Ensure timely collection of payments and maintain healthy receivables.
• Conduct product training sessions for channel partners on:
  • Battery Management Systems (BMS)
  • Safety protocols
  • Total Cost of Ownership (TCO)

B. Inverter Lithium Battery Channel Sales

• Identify and onboard financially sound distributors and dealers.
• Work closely with distributor teams to enhance dealer-level sales performance.
• Ensure proper stock rotation and availability.
• Maintain strong relationships with channel partners and resolve operational issues efficiently.
• Execute BTL marketing initiatives to drive product awareness and sales.
• Monitor stock levels and ensure timely collections.
• Conduct training programs for channel partners focusing on:
  • Battery Management Systems (BMS)
  • Safety standards
  • Total Cost of Ownership (TCO)

Key Requirements

• 4–10 years of experience in channel sales (preferably in batteries, automotive, inverter, or energy sector).
• Excellent communication, negotiation, and relationship management skills.
• Experience in BTL activities and field activation programs.
• Technical understanding of lithium batteries and related systems is an added advantage.
• Willingness to travel extensively within the assigned territory.

What We Offer

• Competitive salary with performance-based incentives
• Opportunity to work in a high-growth renewable energy segment
• Career advancement in a fast-evolving industry