Territory Sales Manager - North Bengal

Bharat Engineering Services; West Bengal; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Bharat Engineering Services is seeking a seasoned Sales & Business Development lead for North Bengal. You will develop and execute sales plans, meet targets, and build strong customer relationships across industrial, commercial, and dealer channels.

The role requires 7–10 years of territory sales experience, team leadership, and a drive to expand market presence across North Bengal and adjacent markets.

Qualifications

• Graduate degree required; engineering/commerce/MBAs preferred depending on business needs.
• 7–10 years of relevant territory sales experience.
• Experience in supervising a sales team is preferred (min 3 years).

Responsibilities

• Develop and execute sales plans for North Bengal territory.
• Achieve monthly, quarterly, and annual sales targets.
• Identify and develop new customers and business opportunities.
• Build relationships with dealers, distributors, and other customers.
• Conduct customer meetings, site visits, product presentations, and commercial discussions.
• Monitor sales pipeline and follow up on opportunities.
• Support team in converting leads into orders.
• Develop territory-specific sales initiatives.

Skills

Sales leadership

Team mentoring

Territory planning

Education

Graduate in any discipline

Engineering/Commerce/Business Admin

MBA/PGDM in Sales/Marketing

Job description

Sales & Business Development

• Develop and execute sales plans for the assigned North Bengal territory.
• Achieve agreed monthly, quarterly, and annual sales targets.
• Identify and develop new customers and business opportunities.
• Build relationships with industrial, commercial, institutional, dealer, distributor, and other relevant customers.
• Conduct customer meetings, site visits, product presentations, and commercial discussions.
• Monitor the sales pipeline and ensure timely follow-up on business opportunities.
• Support the team in converting qualified leads into orders.
• Develop territory-specific sales initiatives based on market opportunities.

Team Management

• Lead and support a team of Sales Executives working across the assigned territory.
• Allocate territories and sales responsibilities in coordination with management.
• Set performance expectations and monitor individual and team progress.
• Conduct joint field visits with team members when required.
• Coach team members on customer communication, product presentation, negotiation, and follow-up.
• Review daily and weekly sales activities and provide guidance for improvement.
• Coordinate with management regarding team performance, business opportunities, and field requirements.

Territory & Channel Development

• Develop and maintain relationships with dealers, distributors, contractors, consultants, and business partners.
• Identify areas with potential for expanding the company's customer and channel network.
• Assist in onboarding suitable channel partners in accordance with company requirements.
• Monitor market coverage, customer engagement, order flow, and collections.
• Address customer and channel-partner concerns and coordinate internally for timely resolution.

Market Development & Competitor Tracking

• Monitor market trends, customer requirements, competitor activities, and pricing developments.
• Identify emerging business opportunities across industrial and commercial markets.
• Provide market feedback to management regarding customer needs and competitive conditions.
• Support the development of suitable sales strategies for different markets and customer segments.

Reporting & MIS

• Maintain accurate sales and customer information in the company's CRM system.
• Prepare regular sales, pipeline, collection, and activity reports.
• Submit daily, weekly, and monthly sales updates as required.
• Track team productivity and territory-wise business performance.
• Provide realistic sales forecasts based on the current pipeline and market conditions.

Territory

The position will cover markets across North Bengal, which will include:

• 1. Darjeeling
• 2. Kalimpong
• 3. Alipurduar
• 4. Cooch Behar
• 5. Uttar Dinajpur
• 6. Dakshin Dinajpur
• 7. Malda
• 8. Jalpaiguri
• 9. Siliguri
• 10. Sikkim

Regular travel within the assigned territory will be an important part of the role.

Qualifications

• Graduate in any discipline.
• Candidates with a degree/diploma in Engineering, Commerce, Business Administration, or related fields may be preferred depending on business requirements.
• MBA/PGDM in Sales, Marketing, or Business Management will be an added advantage.
• 7 to 10 years of relevant territory sales experience
• Prior experience handling or supervising a sales team is preferred, a minimum of 3 years.
• Experience in B2B sales, engineering products, industrial products, building materials, manufacturing, construction-related products, or related sectors will be an advantage.
• Familiarity with the South Bengal business market is preferred.

Travel Requirements

The position involves regular field visits across North Bengal. The candidate should be comfortable with extensive territory travel and customer meetings as required by the business.