B2B Sales Executive – Trade

Stockarea; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Stockarea is seeking a senior sales professional to expand distributor networks in West Bengal, focusing on battery and electronics categories. You will onboard and activate distributors, manage relationships, and drive portal registrations while meeting ambitious sales targets.

Based in Kolkata with full-time commitment, the role requires 3+ years of B2B/channel sales experience, strong negotiation and communication skills, and willingness to travel across West Bengal. A laptop is mandatory.

Qualifications

• Strong B2B and channel sales skills.
• 3+ years of experience in a similar role.
• Strong knowledge of the West Bengal distribution market.
• Excellent communication and negotiation skills.
• Ability to meet and influence business owners.
• Strong relationship-building capability.
• Ability to work independently and develop a market from the ground up.
• Good understanding of distributor economics.
• Strong follow-up and sales pipeline management.
• Willingness to travel across West Bengal.
• Laptop mandatory.
• Hindi (mandatory) and English as additional language advantages.

Responsibilities

• Identify and acquire Super Stockists, Distributors, Wholesalers, and large Dealers across West Bengal in battery/electronics sectors.
• Develop a district-wise and category-wise distributor network across Kolkata and West Bengal.
• Build and maintain a distributors and market contacts database.
• Present Stockarea Trade Portal to distributors and drive registrations.
• Onboard distributors and assist with profile management.
• Activate distributors by generating enquiries and opportunities.
• Conduct field visits, meetings, and product presentations to convert prospects.
• Build relationships with distributor associations and industry stakeholders.
• Identify new markets, products, and distribution opportunities.
• Gather market intel on pricing, margins, and competitors.
• Coordinate with internal teams to improve onboarding and opportunities.
• Maintain a structured sales pipeline and report on activities.

Skills

B2B sales

Channel sales

West Bengal market

Communication

Negotiation

Relationship building

Independent market development

Distributors/Channel ops

CRM proficiency

Excel

Sales pipeline management

Travel willingness

Laptop ownership

Hindi language

Tools

CRM software

Excel

Job description

Stockarea (Meinigar Technologies Pvt Ltd) | Full time

• Work Location Warehouse Sankrail - Kolkata
• Date Opened 10/24/2026
• Job Type Full time
• City Kolkata
• Country India

Job Description

Experience required: 3+ years

Job Type: Full - Time

About Stockarea:

Stockarea is a leading player in the logistics and freight forwarding industry, dedicated to providing innovative and efficient supply chain solutions. Our comprehensive services span across warehousing, Transportation, Global Logistics and Inventory management, tailored to meet the unique needs of businesses in a fast-evolving marketplace. With a strong focus on leveraging technology and data-driven insights, Stockarea ensures that our clients' operations run smoothly, cost-effectively, and with a high level of customer satisfaction. Our mission is to empower businesses by optimising their supply chains, enabling them to focus on their core operations and achieve sustainable growth.

Key Roles and Responsibilities:

• 1. Identify and acquire Super Stockists, Distributors, Wholesalers, and large Dealers across West Bengal, focusing on battery and electronics categories.
• 2. Develop and expand a district-wise and category-wise distributor network across Kolkata, Greater Kolkata, and major markets in West Bengal.
• 3. Build and maintain a comprehensive database of distributors, market contacts, product categories, brands, and territory coverage.
• 4. Approach business owners, promoters, directors, and sales heads to present the Stockarea Trade Portal and drive distributor registrations.
• 5. Onboard distributors, assist with profile management, understand product requirements, and connect them with relevant products and brands.
• 6. Activate registered distributors by generating enquiries, creating business opportunities, encouraging repeat portal usage, and resolving operational issues.
• 7. Conduct regular field visits, distributor meetings, product presentations, and follow-ups to convert prospects into active channel partners.
• 8. Build relationships with distributor associations, trade groups, and industry stakeholders while generating leads through referrals, exhibitions, and networking.
• 9. Identify emerging markets, new product categories, growing brands, and distribution opportunities within the battery and electronics industries.
• 10. Gather market intelligence on pricing, distributor margins, demand trends, credit expectations, competitor activities, and brand penetration.
• 11. Coordinate with internal teams to address distributor requirements, improve onboarding experiences, and facilitate business development opportunities.
• 12. Maintain a structured sales pipeline and submit regular reports on leads, meetings, registrations, active distributors, territory coverage, enquiries, and business opportunities.

Key Performance Indicators (KPIs) :

• 1. Distributor Acquisition: Number of qualified Distributors and Super Stockists onboarded.
• 2. Geographic Coverage: Expansion of distributor networks across districts and key markets in West Bengal.
• 3. Category Coverage: Development of distributor networks across battery, electronics, and emerging product categories.
• 4. Distributor Activation & Engagement: Number of active distributors on the Stockarea Trade Portal and enquiries/interactions generated.
• 5. Business Development: Qualified brand opportunities, business enquiries, orders, and commercial opportunities generated.
• 6. Network Quality & Market Intelligence: Quality of verified channel partners, competitor insights, and regular market reports.

Requirements

• 1. Strong B2B and channel sales skills.
• 3. Strong knowledge of the West Bengal distribution market.
• 4. Excellent communication and negotiation skills.
• 5. Ability to meet and influence business owners.
• 6. Strong relationship-building capability.
• 7. Ability to work independently and develop a market from the ground up.
• 8. Good understanding of distributor economics.
• 9. Strong follow-up and sales pipeline management.
• 10.Basic knowledge of CRM, Excel and sales reporting.
• 11. Willingness to travel extensively across West Bengal.
• 12.Laptop Mandatory
• 13. Language skills: Hindi (Mandatory) & English (Other Languages would be an added advantage)

Preferred Industry Background:

Candidates with current or prior Sales experience in Battery Manufacturing, Electronics, Consumer Durables industries will be preferred

Only those candidates can apply who:

• 1. Are available for full-time (Kolkata, West Bengal).