B2B Lead Generation Specialist

Nians; Gurugram District; On-site; INR 450,000 - 800,000; Full time

Benefits offered by this job

Competitive salary package

Professional development

Collaborative environment

Flexible work timings

5-day work week

Yearly appraisals

Refresh breaks

Job summary

NIANS in Gurugram is seeking a motivated B2B Lead Generation Executive to identify, engage, and qualify potential clients for our digital marketing and technology services. You will build a healthy sales pipeline by researching targets and initiating outreach.

With a focus on LinkedIn, cold email, and online research, you will connect with founders, CMOs, and marketing heads, qualify leads, and coordinate with the sales team to convert opportunities.

Qualifications

• Excellent communication and interpersonal skills.
• Solid understanding of B2B sales and lead generation.
• Ability to research and identify target audiences.
• Self-motivated with a results-driven approach.
• Experience using outreach and CRM tools is a plus.

Responsibilities

• Identify and research potential B2B clients across industries.
• Generate leads via LinkedIn, cold email and online research.
• Execute cold email outreach strategies with personalized sequences.
• Connect with founders, CMOs and marketing heads.
• Qualify leads based on requirements, budget, and timeline.
• Coordinate with sales for lead conversion and meetings.
• Support marketing campaigns for SEO, PPC, and web development.
• Aim to meet monthly and quarterly lead targets.
• Maintain lead data in CRM systems.

Skills

Strong communication

Interpersonal skills

B2B sales understanding

Target audience research

Self-motivated

Tools

Apollo

Lusha

LinkedIn Navigator

Hunter.io

Snov.io

ZoomInfo

HubSpot

Salesforce

Job description

We are looking for a motivated B2B Lead Generation Executive to identify, engage, and qualify potential clients for our digital marketing and technology services. The ideal candidate will be responsible for generating high-quality leads and building a strong sales pipeline.

ROLES & RESPONSIBILITIES:

• Identify and research potential B2B clients across various industries
• Generate leads through LinkedIn, cold email and online research
• Plan and execute cold email outreach strategies, including drafting personalized email sequences and follow-ups
• Connect with decision-makers such as founders, CMOs, and marketing heads
• Qualify leads based on business requirements, budget, and timeline
• Coordinate with the sales team for lead conversion and meetings
• Support marketing campaigns for services like SEO, PPC, and web development
• Achieve monthly and quarterly lead generation targets
• Maintain and update lead data in CRM systems

REQUIREMENTS:

• Strong communication and interpersonal skills.
• Good understanding of B2B sales and lead generation process
• Ability to research and identify target audiences
• Hands-on experience with tools such as Apollo, Lusha, LinkedIn Sales Navigator, Hunter.io, Snov.io, ZoomInfo, or similar platforms
• Familiarity with email outreach tools and CRM systems (e.g., HubSpot, Salesforce)
• Self-motivated with a results-driven approach

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

Job Openings: 3

Job Location:Gurugram .