B2B Growth / Performance Marketer

Recruitable; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Capital Placement in Lucknow is seeking a Growth Marketer to build our inbound engine for B2B recruitment of employers and talent. You will own campaigns across paid ads, email automation, marketing automation, and AI-enabled workflows to drive high-intent leads to sales.

You’ll create scalable systems, test relentlessly, and lay groundwork to expand the team in 6–12 months while collaborating with Sales to refine lead quality and optimise dashboards for funnel performance.

Qualifications

• 2+ years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution.
• Experience running paid ads on Google, LinkedIn and Meta (including retargeting).
• Hands-on with email marketing and marketing automation.
• Comfortable building dashboards and using data to drive decisions.
• Familiar with AI tools to automate workflows and create landing pages.

Responsibilities

• Create a plan to generate leads in 30 days and grow over 6–12 months.
• Run paid ads and retargeting campaigns across platforms and allocate budgets for conversions.
• Build email nurture, lead scoring, and automation workflows that route high-intent leads to sales in real time.
• Create and optimise landing pages and perform A/B testing.
• Improve Capital Placement’s visibility in AI search through structured data and citations.
• Track the full funnel from first visit to closed deal and iterate on improvements.
• Collaborate with sales to define what a good lead looks like and improve handoffs.
• Lay groundwork to build a team around you in 6–12 months.

Skills

Inbound marketing

Paid ads

Email marketing

Marketing automation

Data dashboards

AI tools

Sales engagement tools

Tools

Clay

Apollo

Instantly

Job description

Our sister company, Capital Placement, is a dual-sided marketplace. Employers on one side, early-career talent on the other, and our job is to match the two. At CP, our sales team currently owns the full employer cycle from lead generation to close, leaning heavily on cold outbound. We're good at it, but we're getting close to hitting the ceiling of what outbound alone can do. Deliverability is harder, inboxes are crowded, and great prospects are tuning out. We are now looking for a B2B Growth Manager who can help us reach more employers and build a team around them to help them do so in the coming months.

That's where you come in. We're looking for a Growth Marketer with B2B experience to build our inbound engine from the ground up. Your job is to bring us employers who already want to hire an intern or graduate, so sales can focus on closing rather than opening. You'll own the systems, campaigns, and automated workflows that make it happen, working across paid ads, retargeting, email, marketing automation, AI tools. Does this sound like a challenge you'd take on? If so, keep reading.

Responsibilities

• Create a plan that brings in leads in the first 30 days and keeps growing over the next 6 to 12 months

• Run paid ads and retargeting campaigns on Google, LinkedIn, Meta, and other platforms, putting budget where it actually converts

• Build email nurture, lead scoring, and automation workflows that route high-intent leads to sales in real time

• Build and release landing pages to attract the right audience, and A/B test to optimise

• Make Capital Placement visible in AI search (ChatGPT, Gemini) through structured data, citations, and Answer Engine Optimisation.

• Track the full funnel from first visit to closed deal, and use the data to decide what to improve

• Work closely with sales to agree on what a good lead looks like and keep improving the handoff

• Lay the groundwork to build a team around you in the next 6 -12 months

What we're looking for

• A self-starter who builds solutions when they don't already exist

• 2+years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution

• Hands-on with paid ads on Google, LinkedIn, and Meta (including retargeting), and you've experimented enough to know what works and what doesn't

• Email and marketing automation experience

• Day-to-day use of sales engagement and enrichment tools like Clay, Apollo, and Instantly

• Comfortable with data and building dashboards

• Extensive experience using AI tools (ChatGPT, Claude, or similar) to automate your workflow, spin up copy, build landing pages, and more

Bonus points

• Experience in recruiting, edtech, early-career, or marketplace startups

• Experience marketing to B2B buyers in the UK, UAE, or other Western markets