B2B Growth / Performance Marketer

Recruitable; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Capital Placement is seeking a Growth Marketer to build our inbound engine from the ground up. You will own campaigns, automation, and AI-driven workflows, coordinating with sales to convert high-intent leads into customers.

The role focuses on recruiting employers who want interns or graduates, using landing pages, email nurture, and retargeting. You’ll report to leadership and lay the groundwork for a future team.

Qualifications

• 2+ years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution.
• Experience with paid ads on Google, LinkedIn and Meta, including retargeting.
• Email and marketing automation experience.
• Comfortable using AI tools to automate workflows and build landing pages.

Responsibilities

• Create a plan to generate leads within 30 days and grow the pipeline over 6–12 months.
• Run paid ads and retargeting campaigns across multiple platforms with budget optimization.
• Build email nurture, lead scoring, and automation that routes high-intent leads to sales in real time.
• Develop landing pages and perform A/B testing to improve conversions.
• Improve Capital Placement's visibility in AI search through structured data and citations.
• Track the full funnel from visit to close and iterate based on data.
• Collaborate with sales to define a good lead and optimize the handoff.
• Lay groundwork to build a team in the next 6–12 months.

Skills

Inbound marketing

Paid ads

Email marketing

Marketing automation

AI tools

Data dashboards

Sales tools

Tools

Clay

Apollo

Instantly

Job description

Our sister company, Capital Placement, is a dual-sided marketplace. Employers on one side, early-career talent on the other, and our job is to match the two. At CP, our sales team currently owns the full employer cycle from lead generation to close, leaning heavily on cold outbound. We're good at it, but we're getting close to hitting the ceiling of what outbound alone can do. Deliverability is harder, inboxes are crowded, and great prospects are tuning out. We are now looking for a B2B Growth Manager who can help us reach more employers and build a team around them to help them do so in the coming months.

That's where you come in. We're looking for a Growth Marketer with B2B experience to build our inbound engine from the ground up. Your job is to bring us employers who already want to hire an intern or graduate, so sales can focus on closing rather than opening. You'll own the systems, campaigns, and automated workflows that make it happen, working across paid ads, retargeting, email, marketing automation, AI tools. Does this sound like a challenge you'd take on? If so, keep reading.

Responsibilities

• Create a plan that brings in leads in the first 30 days and keeps growing over the next 6 to 12 months

• Run paid ads and retargeting campaigns on Google, LinkedIn, Meta, and other platforms, putting budget where it actually converts

• Build email nurture, lead scoring, and automation workflows that route high-intent leads to sales in real time

• Build and release landing pages to attract the right audience, and A/B test to optimise

• Make Capital Placement visible in AI search (ChatGPT, Gemini) through structured data, citations, and Answer Engine Optimisation.

• Track the full funnel from first visit to closed deal, and use the data to decide what to improve

• Work closely with sales to agree on what a good lead looks like and keep improving the handoff

• Lay the groundwork to build a team around you in the next 6 -12 months

What we're looking for

• A self-starter who builds solutions when they don't already exist

• 2+years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution

• Hands-on with paid ads on Google, LinkedIn, and Meta (including retargeting), and you've experimented enough to know what works and what doesn't

• Email and marketing automation experience

• Day-to-day use of sales engagement and enrichment tools like Clay, Apollo, and Instantly

• Comfortable with data and building dashboards

• Extensive experience using AI tools (ChatGPT, Claude, or similar) to automate your workflow, spin up copy, build landing pages, and more

Bonus points

• Experience in recruiting, edtech, early-career, or marketplace startups

• Experience marketing to B2B buyers in the UK, UAE, or other Western markets