Demand Generation Specialists

Xoxoday; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Xoxoday is seeking an Account-Based Marketing (ABM) Specialist to build and execute ABM programs that directly contribute to pipeline and revenue. You will identify high-value target accounts, tailor messaging, and run multi-channel campaigns across email, LinkedIn, content, and events.

You’ll partner with Sales, RevOps, and Marketing to translate account engagement into qualified opportunities and measurable outcomes.

Qualifications

• 1–3 years of ABM, Demand Gen, Growth Marketing in B2B tech.
• Experience in SaaS/fintech or enterprise environments.
• Hands-on ABM across multiple accounts, channels, and funnel stages.
• Knowledge of ICP, segmentation, and sales funnels.

Responsibilities

• Develop ABM programs aligned with ICP, target accounts, and sales priorities.
• Execute multi-channel ABM campaigns (email, LinkedIn, content, events).
• Coordinate with content/creative teams to build assets for target accounts.
• Track ABM performance and optimise messaging, channels, and audiences.
• Provide Sales with account intelligence and engagement history; support handoffs.

Skills

ABM Strategy

Demand Gen

Growth Marketing

B2B Marketing

ICP Segmentation

Sales Alignment

Campaign Analytics

AI in Marketing

Tools

Clay

Apollo

HubSpot

6sense

Demandbase

ZoomInfo

Job description

About This Role

We're looking for an

We're looking for an Account-Based Marketing (ABM) Specialist to build and execute account-based marketing programs that directly contribute to pipeline and revenue. This role will focus on identifying, prioritising, and engaging high-value target accounts through personalised, multi-channel campaigns. You’ll work closely with Sales, RevOps, and Marketing to turn account engagement into qualified opportunities and measurable business outcomes. You’ll bring structure to how we identify and engage key accounts, use data and intent signals to prioritise efforts, and continuously optimise programs based on performance.

What You'll Do

ABM Strategy & Planning

• Support the development and execution of ABM programs aligned with ICP, target-account lists, and sales priorities.
• Define and refine account segmentation and prioritisation in partnership with Sales and RevOps.
• Develop account-level messaging frameworks and campaign strategies across different funnel stages.
• Execute structured ABM plays across one-to-one, one-to-few, and one-to-many account tiers.
• Research target accounts, business triggers, industry trends, and key pain points to identify relevant engagement opportunities.
• Map key stakeholders and buying committees within target accounts and tailor engagement strategies by persona.

Campaign Execution

• Build and execute multi-channel ABM campaigns across email, LinkedIn, content, events, webinars, and other relevant channels.
• Develop personalised campaigns and messaging based on account characteristics, business priorities, and engagement signals.
• Coordinate with content and creative teams to develop relevant assets for target accounts.
• Manage campaign timelines, execution, coordination, and quality across ABM programs.
• Continuously test and optimise messaging, channels, audiences, and campaign approaches.

Sales Alignment

• Partner closely with Sales and SDR teams to align on target accounts, account priorities, engagement signals, and handoff criteria.
• Provide Sales with relevant account intelligence, stakeholder insights, engagement history, and campaign context.
• Maintain a regular feedback loop with Sales on account health, campaign response, and opportunity progression.
• Identify opportunities to support Sales in accelerating engagement within priority accounts.
• Work with Sales to ensure ABM activities are aligned with pipeline and revenue objectives.

Analytics & Optimisation

• Track and report on ABM performance across account engagement, qualified meetings, opportunity creation, pipeline influence, conversion, and account progression.
• Monitor intent data, buying signals, engagement trends, and account-level activity to prioritise efforts.
• Analyse campaign performance and identify opportunities to improve targeting, messaging, and conversion.
• Build and maintain reporting that provides clear visibility into ABM contribution to the sales pipeline.
• Use data to make informed decisions and continuously improve ABM program effectiveness.

Technology & Operations

• Manage and optimise GTM and marketing tools used for account research, targeting, personalisation, outreach, and measurement.
• Hands-on experience with tools such as Clay, Apollo, HubSpot, or similar platforms is preferred.
• Use AI-powered tools and workflows to improve account research, personalisation, campaign execution, and marketing efficiency.
• Maintain data quality, account hygiene, and accurate account/contact information across relevant platforms.
• Identify opportunities to automate repetitive ABM and GTM workflows.

What We're Looking For

• 1–3 years of experience in Account-Based Marketing, Demand Generation, Growth Marketing, or a closely related B2B marketing role.
• Experience working in a B2B technology, SaaS, fintech, or enterprise-focused environment.
• Hands-on experience executing ABM campaigns across multiple accounts, channels, and funnel stages.
• Strong understanding of ICP, account segmentation, sales funnels, lead nurturing, and customer journeys.
• Experience with account research, stakeholder identification, and personalised marketing.
• Working knowledge of GTM and marketing platforms such as Clay, Apollo, HubSpot, or similar tools.
• Experience using intent data, account signals, CRM data, and campaign analytics to guide decisions.
• Strong understanding of how Marketing and Sales work together to generate and progress pipeline.
• Demonstrated ability to use AI tools to improve research, personalisation, campaign execution, and productivity.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Clear and structured communication skills with the ability to collaborate effectively across Marketing, Sales, SDR, and RevOps teams.

Nice to Have

• Experience in a SaaS or fintech organisation.
• Exposure to enterprise or mid-market B2B sales motions.
• Experience working with international or regional GTM programs.
• Familiarity with intent-data or ABM platforms such as 6sense, Demandbase, ZoomInfo, or similar.
• Experience building automated workflows using AI or no-code/low-code GTM tools.

What Makes You a Strong Fit

• You think in terms of accounts, buying committees, and pipeline, not just campaigns and clicks.
• You understand how to identify the right accounts and create relevant engagement strategies for them.
• You are comfortable working closely with Sales and adapting campaigns based on real-time feedback.
• You use data and account signals to decide where to focus your efforts.
• You are hands-on and comfortable moving from strategy to execution.
• You bring structure to ABM programs without making them rigid or slow to adapt.
• You proactively explore AI and automation to improve the efficiency and scale of your work.
• You take ownership of outcomes and are comfortable being measured on business impact.

Why This Role Matters

ABM is central to how we engage and convert high-value accounts.

This role will directly contribute account engagement, pipeline creation, sales velocity, and revenue efficiency. You’ll help shape how we prioritise accounts, personalise our GTM approach, and create stronger alignment between Marketing and Sales as we scale our global go-to-market motion.

Why Join Us

• Own and execute ABM programs with direct visibility into pipeline and sales outcomes.
• Work closely with Sales, Marketing, and RevOps on high-value enterprise accounts.
• Gain hands-on exposure to modern GTM tools, AI workflows, and data-driven marketing.
• Operate in a fast-paced fintech SaaS environment with a global market focus.
• Have meaningful ownership across strategy, execution, analytics, and optimisation.
• Build expertise in modern B2B SaaS ABM and grow with a scaling global GTM organisation.