B2/Consultant II

EXL Talent Acquisition Team; Ahmedabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

EXL Talent Acquisition Team is seeking a Marketing Strategy and Campaign Analysis specialist to design data-driven marketing strategies for banking products, using historical campaign data to guide decisions.

The role includes building targeted audiences, leveraging AI/ML to boost ROI, and performing SAS-based data analysis to uncover insights. You will translate requirements into technical specs and deliver executive-ready reports.

Responsibilities

• Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
• Build and refine targeted campaign audiences aligned with approved marketing strategies.
• Leverage AI/ML models to optimize campaign performance and maximize return on investment.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: customer segmentation using decision tree methodologies; statistical A/B testing to evaluate campaign effectiveness.
• Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
• Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups

Job description

Marketing Strategy, Campaign Analysis, and Performance Reporting

• Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
• Build and refine targeted campaign audiences aligned with approved marketing strategies.
• Leverage AI/ML models to optimize campaign performance and maximize return on investment.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including:
  • Customer segmentation using decision tree methodologies
  • Statistical A/B testing to evaluate campaign effectiveness
• Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
• Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups