Manager-Digital Marketing-Marketing Analytics

EXL Talent Acquisition Team; Gurugram District; On-site; INR 900,000 - 1,350,000; Full time

Job summary

EXL Talent Acquisition Team is seeking a Marketing Analytics & Reporting Consultant for Banking Domain. The role focuses on data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance in unsecured lending portfolios.

The ideal candidate will have Power BI (mandatory), SQL & Python (must-have), and familiarity with Alteryx (nice-to-have) to drive analytics and automation in a US financial services context.

Qualifications

• Experience in marketing analytics for banking portfolios is required.
• Strong data extraction and analytics using SQL and Python.
• Proficient in dashboarding and visualization with Power BI.
• Alteryx is a plus for workflow automation and ETL.

Skills

Marketing Analytics & Banking domain

Power BI

SQL & Python

Alteryx

Job description

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required):

• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) – dashboarding & visualization
• SQL & Python (must-have) – data extraction & advanced analytics
• Alteryx (good to have) – workflow automation & ETL