Manager-Digital Marketing-Marketing Analytics

EXL; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

EXL is seeking a Marketing Analytics & Reporting Consultant to support a leading US Financial Services organization on unsecured lending portfolios. The role focuses on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product and Finance.

The ideal candidate will have strong expertise in marketing analytics, banking domain knowledge, and hands-on experience with Power BI, SQL and Python to drive analytics and reporting initiatives.

Qualifications

• Experience in Marketing Analytics within banking or financial services.
• Proficient in Power BI for dashboarding and visualization.
• Strong SQL and Python skills for data extraction and advanced analytics.

Skills

Marketing Analytics

Banking domain expertise

SQL

Python

Tools

Power BI

Alteryx

Job description

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required)

• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) – dashboarding & visualization
• SQL & Python (must-have) – data extraction & advanced analytics
• Alteryx (good to have) – workflow automation & ETL