B2 Consultant II

EXL; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

EXL is seeking a data-driven Marketing Analyst in Ahmedabad to design and implement data-driven marketing strategies for banking products by analyzing historical campaign data. You will build targeted campaign audiences, leverage AI/ML models to optimize performance, and conduct SAS-based analysis to uncover actionable insights.

The role emphasizes translating business requirements into robust specifications and delivering executive-ready reports.

Responsibilities

• Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
• Build and refine targeted campaign audiences aligned with approved marketing strategies.
• Leverage AI/ML models to optimize campaign performance and maximize return on investment.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: - Customer segmentation using decision tree methodologies
• Statistical A/B testing to evaluate campaign effectiveness
• Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
• Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups

Job description

Job Description

Marketing Strategy, Campaign Analysis, and Performance Reporting

• Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
• Build and refine targeted campaign audiences aligned with approved marketing strategies.
• Leverage AI/ML models to optimize campaign performance and maximize return on investment.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: - Customer segmentation using decision tree methodologies
• Statistical A/B testing to evaluate campaign effectiveness
• Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
• Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups