Area Manager-Digital Marketing-Marketing Analytics

EXL; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

EXL in Gurugram, India, is seeking a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. You will deliver data-driven insights, track campaign performance, and offer strategic recommendations across Marketing, Product and Finance.

The role requires Power BI, SQL and Python skills, banking domain knowledge, and a proven ability to translate analytics into actionable business decisions in a fast-paced environment.

Qualifications

• Experience in Marketing Analytics within banking or financial services.
• Strong ability to derive insights from data and present actionable recommendations.
• Proficiency in Power BI for dashboarding and visualization.
• Experience with SQL and Python for data extraction and analytics; Alteryx is a plus.

Responsibilities

• Deliver data-driven insights and campaign performance tracking.
• Provide strategic recommendations across Marketing, Product and Finance.

Skills

Marketing analytics

Banking domain

Dashboard visualization

Tools

Power BI

SQL

Python

Alteryx

Job description

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required)

• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) – dashboarding & visualization
• SQL & Python (must-have) – data extraction & advanced analytics
• Alteryx (good to have) – workflow automation & ETL