Automobile Marketing Manager

Maansarovar Automobile; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

Maansarovar Automobile in Chennai is seeking a marketing professional to promote Honda two-wheelers across all dealership branches. The role involves planning and executing digital campaigns on Google, Facebook, Instagram, and other platforms, and generating quality sales leads both online and offline.

You will plan and coordinate promotional events, roadshows, exhibitions and customer engagement programs, while ensuring consistent branding across Chennai.

Responsibilities

• Develop and implement marketing strategies to promote Honda two-wheelers across all dealership branches.
• Plan and execute digital marketing campaigns through Google, Facebook, Instagram and other social media platforms.
• Generate quality sales leads and increase showroom walk-ins through online and offline marketing activities.
• Plan and coordinate promotional events, roadshows, vehicle exhibitions and customer engagement programs.
• Manage local area marketing activities and brand promotions across Chennai.
• Coordinate with Sales Managers and showroom teams to achieve business and marketing targets.
• Monitor marketing campaign performance, lead generation, conversion rates and ROI.
• Manage social media pages, online promotions, advertisements and customer engagement.
• Develop creative marketing materials, banners, posters, brochures and promotional content.
• Coordinate with advertising agencies, vendors, media partners and digital marketing teams.
• Conduct competitor analysis and identify new business opportunities.
• Plan seasonal offers, festive campaigns and special promotional activities.
• Monitor customer feedback, online reviews and dealership brand reputation.
• Prepare monthly marketing plans, budgets and performance reports for management.
• Ensure consistent branding and marketing communication across all dealership locations.

Job description

1. Develop and implement marketing strategies to promote Honda two-wheelers across all dealership branches.
2. Plan and execute digital marketing campaigns through Google, Facebook, Instagram and other social media platforms.
3. Generate quality sales leads and increase showroom walk-ins through online and offline marketing activities.
4. Plan and coordinate promotional events, roadshows, vehicle exhibitions and customer engagement programs.
5. Manage local area marketing activities and brand promotions across Chennai.
6. Coordinate with Sales Managers and showroom teams to achieve business and marketing targets.
7. Monitor marketing campaign performance, lead generation, conversion rates and ROI.
8. Manage social media pages, online promotions, advertisements and customer engagement.
9. Develop creative marketing materials, banners, posters, brochures and promotional content.
10. Coordinate with advertising agencies, vendors, media partners and digital marketing teams.
11. Conduct competitor analysis and identify new business opportunities.
12. Plan seasonal offers, festive campaigns and special promotional activities.
13. Monitor customer feedback, online reviews and dealership brand reputation.
14. Prepare monthly marketing plans, budgets and performance reports for management.
15. Ensure consistent branding and marketing communication across all dealership locations.