Marketing Manager

Honda Digital Innovation, India; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Honda Digital Innovation, India, Bengaluru, is seeking a Marketing Manager to execute OEM-led, data-driven marketing initiatives for both four-wheel and two-wheel products. You will leverage digital platforms and data to drive direct marketing, optimize campaigns, and accelerate sales growth in India and high-growth markets.

The role emphasizes PDCA cycles, marketing performance reporting, collaboration with Sales, Product, IT, agencies, and dealers, and building scalable digital marketing

Qualifications

• 5+ years of hands-on experience in digital marketing.
• Experience in planning, executing, and running PDCA cycles for marketing and campaigns.
• Hands-on experience with advertising/media, owned websites, and creative development and operations, including reporting and performance tracking.
• Proven experience analyzing customer and campaign data and translating insights into improvements.
• Experience improving marketing KPIs (conversion, acquisition, campaign performance).
• Collaborating with Sales, agencies, and external vendors to drive marketing initiatives.
• Experience in mobility/automotive or B2C industries (preferred).
• Gemba-oriented mindset with on-the-ground understanding and open communication.
• Self-driven team player with ownership and leadership.
• Ability to think critically with speed in a fast-paced environment.

Responsibilities

• Plan and operate advertising/media, owned websites, and creative development with a customer-understanding-first approach.
• Monitor marketing KPIs and ensure visibility of performance.
• Plan and execute new model launch campaigns, as well as operate and report on monthly campaigns.
• Build and continuously improve the digital marketing foundation and operating model, including processes, tools, and governance to enable scalable execution.
• Partner closely with internal and external stakeholders to drive OEM-led, data-driven marketing and accelerate decision-making and execution.

Skills

Digital marketing

PDCA cycles

Advertising

Website operations

Data analysis

KPI optimization

Cross-functional collaboration

Mobility/Automotive exposure

Ownership & leadership

Job description

Honda Motor Co., Ltd., Japan has established a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.Headquartered in Bengaluru, this organization will combine Honda’s global scale with India’s technology ecosystem to build capabilities that directly influence product strategy, customer growth, and new business creation across India and other high-growth markets.

Role Description

We are looking for a Marketing Manager who will execute OEM-led, data-driven marketing initiatives to strengthen the Honda brand and accelerate sales growth for both four-wheel and two-wheel products in India.Anchored in deep customer understanding, you will leverage digital platforms and data to drive direct, OEM-owned marketing initiatives. In this role, you will promote rapid PDCA cycles through a sustainable and scalable process, continuously optimizing marketing performance and business impact.

What will you do

• Plan and operate advertising/media, owned websites, and creative development with a customer-understanding-first approach.
• Monitor marketing KPIs, ensuring visibility of performance and progress.
• Plan and execute new model launch campaigns, as well as operate and report on monthly campaigns
• Build and continuously improve the digital marketing foundation and operating model, including processes, tools, and governance to enable scalable execution.
• Partner closely with internal and external stakeholders (e.g., Sales, Product, IT, agencies, dealers) to drive OEM-led, data-driven marketing and accelerate decision-making and execution.

Qualifications & Experience

• 5+ years of hands-on experience in digital marketing.
• Experience in planning, executing, and running PDCA cycles for marketing and campaign initiatives.
• Hands-on experience with advertising/media, owned websites, and creative development and operations, including reporting and performance tracking.
• Proven experience analyzing customer and campaign data and translating insights into improvement actions.
• Experience actively contributing to the improvement of marketing KPIs (e.g., conversion, acquisition, campaign performance).
• Demonstrated experience working collaboratively with Sales, agencies, and external vendors to drive marketing initiatives.
• Practical experience in mobility, automotive, or B2C industries (preferred).
• A strong Gemba-oriented mindset, with the ability to create value through on-the-ground understanding and open communication.
• A self-driven team player with strong ownership, initiative, and collaborative leadership.
• Ability to think critically while acting with speed and agility in a fast-paced environment.