Brand Marketing Manager

TVS Motor; Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

TVS Motor in Bengaluru seeks a Brand Manager for CMB Commercial Mobility to translate brand strategy into impactful on‑ground campaigns, ensuring consistent execution across channels and touchpoints while improving enquiry quality and lead conversion.

You will drive field activations, roadshows, dealer events, product demonstrations, and digital content creation, collaborating with regional teams and sales partners to boost campaign effectiveness and market share.

Qualifications

• MBA in Marketing is required.
• 5–10 years in a leading OEM.
• Automotive industry experience is a must.
• Certifications in marketing or automotive domain are a plus.

Responsibilities

• Achieve volume and MS targets for the brand.
• Support development and execution of local and regional marketing campaigns.
• Ensure timely rollout of field activations, roadshows, dealer events, product demos, and customer engagement programs.
• Collaborate with regional teams and dealer partners for localized marketing activities.
• Continuously optimize campaign effectiveness through field insights and analysis.
• Monitor quality of enquiries/leads generated through campaigns.
• Develop brand strategy based on customer insights and market trends.
• Ensure enquiry generation through consumer insight-led communication.
• Plan and develop online content and digital assets (social media/website).
• Gather competitive intelligence on campaigns and promotions.
• Enhance brand visibility and customer engagement in target markets.

Skills

Brand management

Campaign execution

Dealer marketing

Market research

Education

MBA in Marketing

Job description

Role Brand Manager CMB Commercial Mobility

Purpose

To drive eective execution of brand and marketing campaigns at the eld level of an assigned brand, ensuring consistent implementation across channels and touchpoints, while enhancing the quality of customer enquiries generated. The role is responsible for translating marketing strategies into impactful on-ground activities, monitoring campaign performance, optimizing lead generation initiatives, and working closely with sales and channel teams to improve conversion-ready enquiry inow that supports business growth and market share objectives.

Role Description

Applicable SOP

• 1) Achievement of volume and MS of given brand.
• 2) Support the development and execution of local and regional marketing campaigns aligned with the overall brand strategy.
• 3) Ensure timely rollout and execution of eld activations, roadshows, dealer events, product demonstrations, and customer engagement programs.
• 4) Collaborate with regional team and dealer partners to execute localized marketing activities
• 5) Continuous optimization for campaign eectiveness through eld insights & analysis.
• 6) Monitor quality for Enquiries/Leads generated through the campaigns
• 7)Develop brand strategy based on customer insights, customer feedback and market trends
• 8) Ensure enquiry generation through consumer insight led e¢ective communication
• 9) Plan and develop online content, digital assets including social media and website
• 10) Gather competitive intelligence on campaigns, promotions, and customer acquisition activities.
• 11) Enhanced brand visibility and customer engagement in target markets Organize customer meets, experience events, product showcases, and community outreach programs.

Requirements

• a. MBA in Marketing
• b. A minimum of 5-10 years in a leading OEM
• c. Automotive industry experience is a must
• 6. Competencies and certication courses/trainings considered necessary to perform this job