Associate Performance Marketer

Rishihood University; Sonipat; On-site; INR 600,000 - 900,000; Full time

Job summary

Rishihood University is India's first national transformation university, empowering students with entrepreneurship, innovation, and leadership. We are seeking a results-oriented marketer to plan, execute, and optimize paid campaigns across Google Ads and Meta Ads.

You will leverage AI tools for faster creative production, build precise audience segments, and manage budgets to maximize cost-per-lead efficiency.

Qualifications

• 2-4 years running paid campaigns on Meta and Google Ads with measurable results.
• Comfortable with GA4, UTM tracking, and basic dashboarding.
• Proven growth in lead generation, customer acquisition, or revenue.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Leverage AI tools to speed up creative production and ad copy iteration.
• Build audience targeting, retargeting, and remarketing strategies.
• Manage budgets and bidding to hit cost-per-lead targets.
• Experiment with emerging channels and determine scalability.
• Set up and maintain UTM tracking and a live performance dashboard.
• Report weekly on performance and insights.

Skills

Paid advertising

Campaign optimization

GA4 analytics

Audience segmentation

Data-driven decisions

Tools

Google Ads

Meta Ads

GA4

UTM tracking

Live dashboards

Job description

Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars:

• Personal Impact– developing physical, intellectual, emotional, and spiritual strength.
• Professional Impact– building real-world skills through industry-integrated, practice-based learning.
• Public Impact– fostering interdisciplinary thinking and a commitment to nation-building.

At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation.

About Rishihood University:

India stands at a defining moment. A new generation is entering a world that demands creativity, entrepreneurial thinking, and the courage to solve meaningful problems—yet many students are not exposed to these ideas early enough.

At Rishihood University, we are reimagining education as a force for national transformation by nurturing purpose-driven leaders and change makers. Through our school outreach initiatives, we bring experiences in entrepreneurship, innovation, self-awareness, and leadership directly to young learners, helping them discover their potential and imagine new possibilities for their future.

Every interaction is an opportunity to inspire, empower, and contribute to building the next generation that will shape India's future.

Responsibilities:

Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).

Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.

Build audience targeting, retargeting, and remarketing strategies to maximise campaign efficiency.

Manage budgets and bidding to hit target cost-per-lead without sacrificing volume.

Experiment with emerging channels: Hotstar, Reddit, Quora, Snapchat, WhatsApp, newsletter ads and decide what's worth scaling

Set up and maintain UTM tracking and a live dashboard for cost and performance by channel

Build retargeting audiences from our organic and influencer content.

Report weekly on what's working, what's not, and why

Requirements

2-4 years running paid campaigns on Meta and Google Ads, with real budgets and real numbers to show for it

Comfortable with GA4, UTM tracking, and basic dashboarding

Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue.

Curious about newer/less-obvious ad platforms and willing to test them properly, not just dabble

Can explain why a campaign is or isn't working, not just report the metrics. Highly data-driven, detail-oriented, and results-focused.

Bonus: experience in education, ed-tech, or high-consideration purchase categories

Why Rishihood?

At Rishihood, you’ll be part of a young, driven, and collaborative team that values innovation and learning. You’ll gain real-world exposure in marketing and digital strategy — and leave with a solid portfolio and strong industry connections.