Senior Performance Marketer

Digitalanaya; Lucknow; Remote; INR 558,000 - 1,339,000; Full time

Job summary

Digitalanaya in India is seeking a performance-focused digital marketer to lead paid ad campaigns across Meta, Google Ads, and LinkedIn. You will architect advanced targeting, perform continuous A/B testing, and optimize for ROAS while reducing CAC for ecommerce and B2B clients.

You will also drive organic authority through audits, site architecture planning, and long-term content strategies, using Ahrefs, Screaming Frog, and Google Search Console.

Qualifications

• 3+ years of verifiable experience managing monthly ad spends exceeding ₹10 Lakhs.
• Deep knowledge of Ahrefs, Screaming Frog and Google Search Console.
• Strong copywriting and SEO-aligned content creation skills.

Responsibilities

• Manage and scale high-budget ad accounts across Meta, Google Ads, and LinkedIn.
• Lead technical audits, website architecture planning, and long-term content strategies.
• Craft compelling, SEO-optimized editorial blogs and ad copy.

Skills

Paid ads

A/B testing

Copywriting

Analytics

Growth mindset

Tools

Google Ads

Meta Ads

LinkedIn Ads

Screaming Frog

Ahrefs

Google Search Console

Job description

Join a team of relentless innovators, strategists, and creatives. We don't just run campaigns—we build digital empires. Find your next big opportunity below.

Why Work With Us?

Fast-Track Growth

We believe in hiring the absolute best talent, no matter where you are located in India. Our remote-first workflow ensures you have the flexibility to work from anywhere while staying deeply connected through our seamless digital infrastructure.

Dedicated Learning Budget

Stay ahead of the curve with annual stipends dedicated exclusively to your professional development. Whether it is advanced certifications, premium courses, or tickets to top-tier marketing conferences, we invest heavily in your continued education.

Work alongside industry veterans in a zero-ego, highly collaborative environment. We foster a culture of transparent feedback, radical candor, and shared success, ensuring every team member has a voice in shaping our overarching strategy.

Manage and scale high-budget ad accounts across Meta, Google Ads, and LinkedIn. You will be responsible for engineering advanced targeting architectures, running continuous A/B testing on creatives and copy, and ultimately driving down acquisition costs while maximizing ROAS for our premier ecommerce and B2B clients. Requires 3+ years of verifiable experience managing monthly spends exceeding 10 Lakhs.

Lead comprehensive technical audits, website architecture planning, and long-term content strategies to build sustainable organic authority. You will dive deep into server logs, optimize core web vitals, execute high-level link-building campaigns, and future-proof client websites against volatile search engine algorithm updates. Deep knowledge of tools like Ahrefs, Screaming Frog, and Google Search Console is mandatory.

Craft compelling, high-converting ad copy, landing page narratives, and SEO-optimized editorial blogs. You will work closely with the strategy and design teams to ensure brand voices are translated perfectly across all touchpoints, turning passive readers into highly engaged, loyal customers. Requires a strong portfolio demonstrating expertise in both direct-response copywriting and long-form content.