Manager – Performance Marketing

Infinity Learn; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Infinity Learn is seeking a performance marketing professional to plan, execute, and optimize campaigns across Meta, Google, and DV360. You’ll own targeting, bidding, and budget mix to maximize ROAS while reducing CAC, collaborating with creative teams to craft hooks and CTAs that boost recall.

You will diagnose campaigns with testing metrics, partner with Product to align onboarding messaging, and leverage AI tools for automated bidding.

Qualifications

• 3–5 years in performance/growth marketing at a consumer‑tech company.
• Hands‑on experience running and optimizing campaigns on Meta Ads Manager, Google Ads, DV360, and other DSP/DMP platforms.
• Strong grasp of creative strategy and marketing metrics (ROAS, CAC, CTR, LTV:CAC).

Responsibilities

• Plan, execute, and scale performance marketing campaigns across Meta, Google (Search/YouTube/PMax), DV360, and other DSP platforms to drive quality student acquisition.
• Own end‑to‑end campaign strategy — audience targeting, bidding, budget allocation, and channel mix — to maximize ROAS and minimize blended CAC.
• Define and evolve creative strategy — the hook, the story, and the CTA — partnering with creative/content teams to build ads that drive recall and stopping power.
• Diagnose creative and campaign performance using structured testing (hook rate, hold rate, CTR, VTR, ad recall lift) and iterate quickly.
• Partner with Product to align campaign messaging with onboarding journey and habit‑forming features to improve post‑acquisition activation and retention.
• Leverage AI‑first marketing tools for creative generation, audience modeling, and automated bid optimization.
• Run multiple experiments and build frameworks to identify what drives performance, with cross‑functional reporting to Business and Leadership.

Skills

Performance marketing

Meta Ads Manager

Google Ads

DV360

Budget management

Analytics & optimization

Education

Graduate or postgraduate from IIT/IIM or equivalent

Tools

DSP Platforms

DV360

Job description

• Driving quality, cost-efficient student acquisition that feeds a robust, scalable onboarding flow.
• Building campaigns and creative that reinforce the habit-forming, gamified learning experience across the student lifecycle.
• AI-led thinking — bringing an AI-first mindset to media buying, creative generation, and audience targeting.

Key Responsibilities

• Plan, execute, and scale performance marketing campaigns across Meta, Google (Search/YouTube/PMax), DV360, and other programmatic/DMP platforms to drive quality student acquisition.
• Own end‑to‑end campaign strategy — audience targeting, bidding strategy, budget allocation, and channel mix — to maximize ROAS and minimize blended CAC.
• Define and evolve creative strategy — the hook, the story, and the CTA — partnering with creative/content teams to build ads that drive strong ad recall and stopping power.
• Diagnose creative and campaign performance using a structured testing approach (hook rate, hold rate, CTR, VTR, ad recall lift) and iterate quickly.
• Partner with Product to align campaign messaging and targeting with the onboarding journey and habit‑forming features (streaks, rewards) to improve post‑acquisition activation and retention.
• Leverage AI‑first marketing tools for creative generation, audience/lookalike modeling, and automated bid optimization.
• Run and interpret multiple concurrent experiments (creative, channel, audience, bidding) and build frameworks to confidently identify what’s actually driving performance.
• Report campaign performance and unit economics to Business and Leadership; work cross‑functionally with Product, Tech, and Sales to align spend with business goals.

What We're Looking For

• 3–5 years in performance/growth marketing at a consumer‑tech company, with hands‑on experience running and optimizing campaigns on Meta Ads Manager, Google Ads, DV360, and other DSP/DMP platforms.
• Strong grasp of creative strategy — able to define the hook, the story, and the CTA, and to diagnose why a creative is or isn’t working using recall, CTR, and engagement data.
• Deep fluency in marketing and business metrics: ROAS, CAC, CTRs, & LTV:CAC
• Experience managing sizeable media budgets and agency/vendor relationships.
• Working knowledge of attribution, incrementality testing, or marketing mix modeling (MMM) is a plus.
• Graduate/postgraduate from a Tier‑1 institute (IIT, IIM, or equivalent).
• Significant experience solving hard, scaled problems at consumer‑tech companies.
• A consumer‑first, user‑first advocacy mindset — you default to the student’s point of view in every decision.
• Ability to run multiple experiments in parallel and still build confident, repeatable frameworks to conclude results.
• Strong cross‑functional stakeholdership — proven ability to work closely with Business, Tech, and Sales/Marketing teams.