Associate Marketing Director

Flipkart Commerce Cloud; Bengaluru; On-site; INR 4,200,000 - 6,000,000; Full time

Job summary

Flipkart Commerce Cloud in Bengaluru seeks a Head of Marketing to own the full charter, build brand, generate demand and establish FCC as a leader in global B2B commerce technology. This senior role blends strategy with hands-on execution across brand, content, PR, digital, and events.

The ideal candidate has 12–16 years in B2B marketing, proven analyst relations, and a track record in ABM, SEO/AEO, and enterprise events.

Qualifications

• 12–16 years of progressive experience in B2B marketing with leadership.
• Experience managing analyst relations with Gartner, Forrester, IDC.
• Proven track record of PR programs with measurable earned media outcomes.
• Strong command of digital marketing (SEO, AEO, SEM) in a B2B context.
• Experience managing large-scale events from strategy through execution.
• Deep understanding of the B2B buyer journey and ABM.
• Excellent written and verbal communication; ability to develop compelling narratives.
• Ability to work cross-functionally with product, sales, and customer success to align marketing with revenue objectives.

Responsibilities

• Own FCC's brand positioning and messaging across markets.
• Lead events strategy including conferences and hosted events.
• Manage relationships with Gartner, Forrester, IDC for AR.
• Drive PR strategy, media outreach, and crisis playbook.
• Scale FCC's social media presence on LinkedIn and other B2B platforms.
• Oversee full digital marketing funnel (SEO, AEO, SEM).
• Lead content engine: white papers, case studies, blogs, videos.
• Build dashboards and report marketing KPIs.

Skills

B2B marketing

Leadership

Analyst relations

PR programs

Digital marketing

SEO

AEO

SEM

Content syndication

ABM

Events management

Cross-functional collaboration

Communication skills

Team leadership

Education

Bachelor's degree

MBA (preferred)

Job description

Flipkart Commerce Cloud (FCC) is Flipkart's B2B SaaS arm, offering enterprise-grade commerce technology to retailers, brands, and businesses globally. Powered by the same technology stack that runs one of India's largest e-commerce platforms, FCC enables clients to transform their digital commerce operations through cutting-edge capabilities including search & discovery, logistics intelligence, catalogue management, and personalization at scale.

As FCC scales its global footprint, Marketing plays a pivotal role in establishing FCC as a credible, preferred enterprise technology partner across markets.

About the Role

The Head of Marketing for Flipkart Commerce Cloud will own the end-to-end marketing charter for FCC – building brand awareness, generating top-of-funnel demand, and establishing FCC as a thought leader in the global B2B commerce technology space. This is a senior leadership role requiring a blend of strategic vision and hands-on execution across brand, content, PR, digital, and events.

Key Responsibilities

Brand & Thought Leadership

• Own FCC's brand positioning, messaging architecture, and communication strategy across all markets and channels.
• Build FCC's thought leadership narrative and establish its presence as a credible enterprise commerce technology partner globally.
• Drive participation in and creation of industry awards programs to build FCC's reputation and credential in the B2B technology ecosystem.

Events & Industry Presence

• Own the events strategy – from flagship industry conferences and trade shows (e.g., NRF, Shoptalk, eTail) to proprietary FCC-hosted events and webinars.
• Drive end-to-end event planning, execution, and ROI measurement including speaker programs, sponsorships, and customer engagement at events.
• Build a calendar of executive roundtables, customer summits, and partner events to deepen relationships and generate pipeline.

Analyst Relations (AR)

• Build and manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to ensure FCC is accurately positioned and recognized in relevant market reports.
• Drive FCC's inclusion in analyst evaluations, Magic Quadrants, Wave reports, and Market Guides.
• Develop a structured AR programs including briefings, inquiries, and analyst advisory engagements.

PR & Communications

• Lead PR strategy for FCC across target geographies – driving earned media, executive profiling, and product launch communications.
• Manage agency relationships and build a consistent media cadence through press releases, bylines, spokesperson programs, and media outreach.
• Develop a robust crisis communication and reputation management playbook.

Social Media

• Build and scale FCC's social media presence across LinkedIn and other relevant B2B platforms.
• Define the social content strategy, editorial calendar, and community engagement approach to grow followers, share of voice, and inbound interest.
• Drive executive social presence through leadership ghostwriting and spokesperson amplification.

Digital Marketing & Top-of-Funnel Demand Generation

• Own the full digital marketing funnel – from awareness to consideration – including SEO, AEO (Answer Engine Optimization), and SEM strategies tailored for B2B enterprise audiences.
• Drive content syndication across third-party platforms, publisher networks, and industry media to extend reach and build inbound pipeline.
• Manage paid digital programs, (SEM, programmatic, LinkedIn ads) to drive qualified top-of-funnel traffic and leads.
• Collaborate with sales and product teams to align marketing-generated pipeline with revenue goals.

Content & SEO/AEO

• Build a high-quality content engine – including white papers, case studies, solution briefs, blogs, and videos – that supports SEO rankings and AEO visibility across AI-powered search surfaces.
• Develop and execute a comprehensive SEO and AEO strategy to capture intent-led traffic from enterprise buyers researching commerce technology solutions.
• Oversee content syndication strategy to amplify reach through industry publications, analyst firms, and partner channels.

Analytics & Performance

• Define and own marketing KPIs – SOV, share of search, MQLs, pipeline influenced, digital traffic, analyst mention index, event ROI, and brand recall.
• Build dashboards and reporting frameworks to track the performance of all marketing programs and present insights to leadership.
• Champion a data-driven culture across the marketing function to continuously optimize investment and channel mix.

Qualifications & Experience

• 12–16 years of progressive experience in B2B marketing, with at least 3–4 years in a leadership role at a technology company, SaaS business, or enterprise software firm.
• Demonstrated experience managing analyst relations with Gartner, Forrester, IDC, or equivalent – including participation in evaluation cycles.
• Proven track record of building and executing PR programs with measurable earned media outcomes.
• Strong command of digital marketing – including SEO, AEO, SEM, and content syndication – in a B2B or enterprise context.
• Experience managing large-scale events (industry conferences, owned events, executive roundtables) from strategy through execution.
• Deep understanding of the B2B buyer journey and account-based marketing (ABM) principles.
• Excellent written and verbal communication skills; ability to develop compelling narratives for technical and business audiences.
• Ability to work cross-functionally with product, sales, and customer success teams to align marketing with revenue objectives.
• Strong leadership and team management capabilities; experience building and scaling marketing teams.
• Educational background: Graduation required; MBA from a premier institute preferred.

Why Work with Us?

Work with the best in our inclusive teams and experience our culture of care to ensure that you can focus on doing your best work.

At Flipkart Commerce Cloud, you will have the opportunity to shape the marketing function from the ground up, build a global brand in enterprise technology, and directly influence business growth at scale. You'll have the freedom to experiment, lead with conviction, and leave a lasting mark on how FCC is perceived across the world.

Every Flipster is a Maximiser – Curious, Audacious, Entrepreneurial, Purpose-Driven, Excited By Big Challenges, A Team Player and Inclusive. If this is who you are, Flipkart Commerce Cloud is the place where you can thrive.

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, colour, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value – for our customers, our people, and society.