Associate - Market Access

Cytecare Hospitals; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

Cytecare Hospitals in Bengaluru is seeking a Marketing Analytics Coordinator to support referral programs, analyze MIS reports, track marketing spends, and prepare Salesforce reports. You will coordinate with the Market Access team and ensure timely, accurate data feeding the decision-making process.

The candidate should have an MBA in Marketing or equivalent with strong Excel/PowerPoint skills and excellent communication and coordination abilities.

Qualifications

• Experience in MIS reporting, data analysis, and dashboard preparation.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Excellent communication and coordination skills.
• Ability to maintain confidentiality of patient and business data.

Responsibilities

• Coordinate and manage MIS reporting and data analysis to support marketing initiatives.
• Prepare and analyze dashboards and marketing spend insights.
• Update Salesforce reports and track consultant visits.
• Coordinate marketing collateral and internal operational support.

Skills

MIS reporting

Data analysis

Dashboard creation

Coordination

Confidentiality

Education

MBA Marketing / Any Graduate

Tools

MS Office

Job description

• Coordination and hand holding of referral patients care/services and providing feedback to referral doctors on a day-to-day basis.
• Periodically analyze MIS reports to identify trends, draw insights, and provide inputs for marketing initiatives.
• Analyze advertising and marketing spends to ensure effective utilization of marketing budgets.
• Prepare and analyze reports in Salesforce and track consultant visits.
• Coordinate consultant visits and support patient care activities.
• Maintain documentation of external doctors as per hospital policies.
• Handle financial transactions and payments related to external consultants in a timely manner.
• Coordinate the preparation and distribution of marketing collaterals.
• Coordinate internally with the Market Access team for all required operational support.
• Follow up on Medical Service Payouts, invoices, discharge summaries, and thank-you letters within the defined timelines.
• Coordinate and support patient care/services while ensuring regular feedback is shared with referral doctors.
• Analyze competitor activities and market trends to support strategies for increasing market share.
• Update daily activities and reports in Salesforce and seek guidance whenever required.
• Generate, maintain, and present accurate MIS reports to support management decision-making.
• Ensure data accuracy, timely reporting, and proper documentation of all assigned activities.

• Coordination and hand holding of referral patients care/services and providing feedback to referral doctors on a day-to-day basis.
• Periodically analyze MIS reports to identify trends, draw insights, and provide inputs for marketing initiatives.
• Analyze advertising and marketing spends to ensure effective utilization of marketing budgets.
• Prepare and analyze reports in Salesforce and track consultant visits.
• Coordinate consultant visits and support patient care activities.
• Maintain documentation of external doctors as per hospital policies.
• Handle financial transactions and payments related to external consultants in a timely manner.
• Coordinate the preparation and distribution of marketing collaterals.
• Coordinate internally with the Market Access team for all required operational support.
• Follow up on Medical Service Payouts, invoices, discharge summaries, and thank-you letters within the defined timelines.
• Coordinate and support patient care/services while ensuring regular feedback is shared with referral doctors.
• Analyze competitor activities and market trends to support strategies for increasing market share.
• Update daily activities and reports in Salesforce and seek guidance whenever required.
• Generate, maintain, and present accurate MIS reports to support management decision-making.
• Ensure data accuracy, timely reporting, and proper documentation of all assigned activities.

Qualifications

MBA Marketing/ Any Graduate

• Experience in MIS reporting, data analysis, and dashboard preparation.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Excellent communication and coordination skills.
• Ability to maintain confidentiality of patient and business data.

Good to have skills

• Experience in the healthcare or hospital industry.
• nowledge of referral management and hospital marketing processes.
• Understanding of data quality, validation, and audit processes.