Associate Manager - Retention Marketing

Grapevine; Mumbai; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Nykaa is seeking an Associate Manager for Retention Marketing to drive customer engagement and lifecycle strategies in the e-commerce domain. The role includes optimizing CRM channels, implementing personalization models, and managing site properties to enhance user retention.

You will lead and mentor a marketing team while collaborating across functions to execute data-driven campaigns, requiring deep experience in retention marketing and team management within retail or fashion.

Qualifications

• 5–8 years in retention marketing, lifecycle marketing, or CRM.
• 1–2 years experience managing and developing teams.
• Experience in e-commerce, retail, or fashion businesses.

Responsibilities

• Drive customer engagement and lifecycle strategies in the e-commerce domain.
• Optimize CRM channels and implement personalization models.
• Manage site properties to enhance user retention.
• Lead and mentor a marketing team while collaborating across functions.

Skills

Retention marketing

Lifecycle marketing

CRM

Data analysis

Campaign performance tracking

Cross-functional projects

Team leadership

Tools

CRM tools

Analytics platforms

Job description

All jobs Onsite Marketing ecommerce 5-8 years crm

Nykaa is hiring an Associate Manager for Retention Marketing to drive customer engagement and lifecycle strategies in the e-commerce domain. The role involves optimizing CRM channels, implementing personalization models, and managing site properties to enhance user retention. The candidate will lead and mentor a marketing team while collaborating across functions to execute data-driven campaigns. This position requires deep experience in retention marketing and team management within a retail or fashion environment.

Nykaa is hiring an Associate Manager for Retention Marketing to drive customer engagement and lifecycle strategies in the e-commerce domain. The role involves optimizing CRM channels, implementing personalization models, and managing site properties to enhance user retention. The candidate will lead and mentor a marketing team while collaborating across functions to execute data-driven campaigns. This position requires deep experience in retention marketing and team management within a retail or fashion environment.

TAL's take

Quality 75/100 5/5 clarity Tier 1 company

Role is at a prominent Tier-1 Indian company with clear management responsibilities and ownership of retention strategy.

The JD provides a very clear breakdown of responsibilities including CRM, personalization, stakeholder management, and team leadership.

Based on 63 Grapevine salary entries for Nykaa.

• 5-8 years in retention marketing, lifecycle marketing, or CRM
• 1-2 years experience managing and developing teams
• Experience in e-commerce, retail, or fashion businesses
• Proficiency in data analysis and campaign performance tracking
• Experience managing cross-functional projects

Tools and skills

crm marketing automation tools analytics platforms

About the company

Nykaa is a well-known major Indian e-commerce unicorn with a strong brand presence.