Associate Manager – Marketing

Attero; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Purpose-driven organization

Leadership exposure

Learning & growth opportunities

Job summary

Attero is seeking a seasoned marketing leader to own retention marketing initiatives across CRM, email, SMS, WhatsApp, and app push. The role involves driving ROI, CAC, and LTV through analytics, while aligning with business goals and growth objectives.

You will collaborate with agencies and cross-functional teams to optimize campaigns, build dashboards, and expand D2C and B2B brand-led strategies. Strong communication and under pressure delivery are essential.

Qualifications

• MBA in Marketing from a reputed institute.
• Strong academic and professional background.
• 5–7 years of relevant marketing experience, preferably with B2C companies.
• Proven experience in managing performance marketing and retention channels.

Responsibilities

• Manage and scale retention marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns.
• Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV.
• Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals.
• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities.
• Develop dashboards and reports to monitor KPIs and marketing efficiency.
• Apply strong business acumen to align marketing strategies with revenue and growth objectives.
• Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns.
• Manage multiple marketing projects simultaneously while meeting deadlines under pressure.
• Identify new growth channels, tools, and marketing innovations.
• Coordinate with internal teams including product, sales, tech, and operations.
• Communicate insights, results, and recommendations clearly to senior stakeholders.

Skills

Analytical skills

Communication skills

Problem-solving

Education

MBA in Marketing

Tools

Google Ads

Meta Ads Manager

CRM platforms

Analytics tools

Job description

ROLE

• Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns
• Track, analyze, and report campaign performance using data‑driven insights to improve ROI, CAC, and LTV
• Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals
• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
• Develop dashboards and reports to monitor KPIs and marketing efficiency
• Apply strong business acumen to align marketing strategies with revenue and growth objectives
• Support marketing strategy development for D2C & B2B initiatives and brand‑led campaigns
• Manage multiple marketing projects simultaneously while meeting deadlines under pressure
• Identify new growth channels, tools, and marketing innovations
• Coordinate with internal teams including product, sales, tech, and operations
• Communicate insights, results, and recommendations clearly to senior stakeholders

REQUIREMENTS

• MBA in Marketing / Business Management from a reputed institute
• Strong academic and professional background
• 5–7 years of relevant marketing experience, preferably with B2C companies
• Proven experience in managing performance marketing and retention channels
• Hands‑on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms
• Strong analytical and data interpretation skills
• Excellent understanding of business fundamentals and customer lifecycle
• Ability to work effectively in high‑pressure, fast‑paced environments
• Excellent written and verbal communication skills
• Result‑oriented mindset with strong problem‑solving abilities

BENEFITS

• Opportunity to work with a purpose‑driven organization leading sustainability initiative
• High‑impact role with exposure to leadership and strategic decision‑making
• Dynamic work environment with opportunities for learning and growth